HEMA Alliance Identitas Korporat dek Pedro Panetto adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2020 nan sangaik prestigius dalam Kategori Kompetisi Grafik.
GangsaGrafik· 2020
HEMA Alliance Identitas Korporat
dek Pedro Panetto
Klien: Pedro Panetto
Pamenang A' Design Award Gangsa dalam Kategori Grafik
Pamenang Pangharogaan Taverifikasi
Verifikasi Status Pangharogaan untuak #100934Desain
Tantang HEMA Alliance Identitas Korporat
HEMA Alliance marupokan identitas korporat nan diciptokan untuak sabuah asosiasi nan mandukuang para praktisi Historical European Martial Arts. Identitas ko mancakuik 160 variasi simbol, nan dibantuak dari 40 desain pedang nan ditampilkan dalam ampek susunan visual. Satiok pedang mangikuik proporsi dari model historis nan asli. Huruf, jarak, sarato diagram simbol didasarkan pado Golden Ratio, nan manjago konsistensi satiok variasi. Satiok praktisi dapek mamiliah variasi nan sasuai jo gaya latihan sarato senjata nan disukoinyo.
Pangakuan
Tantang A' Design Award Gangsa
HEMA Alliance Identitas Korporat adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. HEMA Alliance Identitas Korporat dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. HEMA Alliance Identitas Korporat mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.
Di Baliak Desain
Kit Pers
Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.
- Sifat Unik
- A brand with 160 variations. The HEMA Alliance is an US association that provides support for the practitioners of Historical European Martial Arts (HEMA) and acts as an international meeting point for the community. The brand has a global reach; the 160 variations represent the diversity of the community and enable each practitioner choosing the symbol that best suits their preferences. The project connects with the historical heritage of the martial arts, it revives traditions.
- Dimensi & Kemasan
- Each letter was designed for this brand in accordance with the Golden Ratio. Spacing between letters and between elements of the Visual Identity also follows the proportional laws of the Golden Ratio. The symbol’s diagram, in all its variations, uses the same proportional relations of the Golden Number. Thus the use of the Golden Number, 1.61803398875…, is the main technical parameter for this Project and provides proportional consistence.
- Tag
- Golden Ratio, Logo, Brand, HEMA, Sport, Martial Arts, History
- Teknologi Produksi
- The production of this Project was very complex, the biggest challenge was related to proportions.Every sword and weapon design needed to follow exact ratios of real historical models. The symbol varied 40 times, and each individual symbol has 4 visual arrangements, totalizing 160 variations. A complex diagram was developed for the project, in accordance with the Golden Ratio, so the consistence in and between all variations could be measured and achieved.
- Tantangan Desain
- The main challenge was offering a symbol representing a great number of historical weapons. For
each individual practitioner, its training weapon is the best in their eyes. To please such a large and
passionate community was the main creative and research challenge. The challenge was overcome
by a variable symbol, so all practitioners felt represented. As a result of this new, all-embracing
representation, the association quickly increased its membership after the launch of the new brand. - Penelitian
- It was necessary to convey a historical aspect to a martial-looking symbol. The research led to the blending of historical context to the tactical aspect of the current martial arts. The brand should be attractive, strong and at the same time convey the revival of a tradition. This blending was the guideline of the complete research process and design.
- Inspirasi
- The Historical European Martial Arts are deeply connected to their heritage and have strong cultural bonds. The research comprised concepts from the medieval European culture, passing though the Renaissance and reaching as far as the Victorian era. Proportions of several historical sword models were investigated during this process. Within the HEMA context, it was investigated what kind of symbol could embrace every practitioner from this really diverse community.
- Alua Operasi
- Each HEMA practitioner can choose the symbol variation that best suits their training style and sword preference, then embroider on their fencing jacket. The flexibility of this brand is big but still keeps the identity so each and every variation can be clearly identified as the HEMA Alliance symbol.
- Anggota Tim
- Pedro Panetto.
Francesco Brugnera Teixeira.
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