Electric Meets Reality Dindiang Pangalaman Dalam Toko dek Mark Boey

Electric Meets Reality Dindiang Pangalaman Dalam Toko dek Mark Boey adolah pamenang nan sangaik tahormat dari A' Design Award Ameh 2020 nan sangaik prestigius dalam Kategori Kompetisi Periklanan.

AmehPeriklanan· 2020

Electric Meets Reality Dindiang Pangalaman Dalam Toko

dek Mark Boey

Klien: MG Motors Australia

Pamenang A' Design Award Ameh dalam Kategori Periklanan

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Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #100808

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Electric Meets Reality Dindiang Pangalaman Dalam Toko

Electric Meets Reality adolah instalasi pemetaan proyeksi interaktif nan dibuek untuak dealer oto. Dindiang ko bauukuran 6500 milimeter leba jo 2000 milimeter tinggi. Permukaan nan dipahek tu dibuek jo tangan dari resin epoksi jo kayu sarato bagian nan dicetak tigo dimensi, dan tatap manjadi relief putiah nan elok katiko proyektor mati. Tigo proyektor manambahan salapan minik animasi jo warna. Proyeksi tu malambangkan listrik dan patung tu malambangkan kanyataan. Instalasi ko manarangkan jarak tampuah, pangisian daya, kaamanan, jo performa kapado pangunjuang nan sadang mampatimbangkan oto listrik.

Pangakuan

Tantang A' Design Award Ameh

Electric Meets Reality Dindiang Pangalaman Dalam Toko adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. Electric Meets Reality Dindiang Pangalaman Dalam Toko dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. Electric Meets Reality Dindiang Pangalaman Dalam Toko malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: An interactive AR installation inside a dealership that will tip people past the 4 main barriers to buying an electric vehicle in Australia. "Range, Charging, Safety, Performance." By addressing these points, we will do what no other car manufacturer is doing and open our core demographic to buying our cars.
The MG EZS is the first mass-produced battery-powered electric vehicle within the financial reach of everyday Australians. This idea is a telegraphic demonstration of that thought. The physical constructions represent reality.
The projections represent electricity. Together they show how the MG EZS is the best affordable electric car for Australian conditions.
Dimensi & Kemasan: 6500mm wide x 2000mm
3x Projectors
3 x Mini Mad Mapper
8 minutes of animation.
Tag: Projection Mapping, Installation sculpture, Animation, Design Communication, In-store Experience,
Teknologi Produksi: Projection-Mapping AR (Maya, C4D, After effects, Photoshop),
Wall - 3d Printing, Handmade sculpture using Epoxy Resin and Wood.
Tantangan Desain: In this piece of communications, I wanted to create a fun and engaging experience. Inspired by children's miniature toys as the core idea.
I wanted to design an installation that looks elegant without light projections on it, and then project colour and animation on top to bring it to life. The Projection mapping is like magic, and it transforms the white wall into an enchanting world of the electric car.

One of the challenges is to simplify the idea/communication playfully.
We have gone through over 50 pages of research, based on why people don't want to purchase an electric car. The results, we break down into four sections.
"Range, Charging, Safety, Performance."

The second greatest challenge is to keep the sculpture kids proof and non-toxic, a combination of Art resin and wood is used for the final piece. This process took about 6 weeks to build.
Animation production took about 6 weeks.
Penelitian: At the top end of the market (Tesla, Jaguar, BMW), you have a lot of educated consumers who are educated about electric vehicles in Australian conditions.

At the mid-range end of the market, there are still a number of barriers for Australian consumers. We need to educate people about these barriers in a simple, engaging way.
Inspirasi: This is not just any wall, it's an interactive AR installation inside a dealership that will engage people to buy an electric vehicle in Australia.

By addressing the concern, we will do what no other car manufacturer
is doing and open our core demographic to buying our cars.
The MG EZS is the first mass-produced battery-powered electric vehicle within the financial reach of everyday Australians.

This idea is a telegraphic demonstration of that thought.
The physical constructions represent reality. The projections represent electricity.
Together they show how the MG EZS is the best affordable electric car for Australian conditions.
Durasi Proyek: October 2019 - Present
Alua Operasi: We created an installation that looks beautiful without projections on it and then projects animation and colour on top to bring it to life.
Anggota Tim: Creative Director: Mark Boey.
Executive Producer: Adam Eden.
Art Director / Model Maker: Jacqui Hudson.
Producer: Erin Sheehan.
Tech Installation: Jack Horrocks, Shaun Sprowles.
Music: Superlunar.
Animation: Untitled Studios.