Off the Eaten Path Kemasan Makanan Ringan dek PepsiCo Design and Innovation

Off the Eaten Path Kemasan Makanan Ringan dek PepsiCo Design and Innovation adolah pamenang nan sangaik tahormat dari A' Design Award Ameh 2020 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

AmehKamasan· 2020

Off the Eaten Path Kemasan Makanan Ringan

dek PepsiCo Design and Innovation

Klien: PepsiCo Design and Innovation

Pamenang A' Design Award Ameh dalam Kategori Kamasan

47,280

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #100582

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Off the Eaten Path Kemasan Makanan Ringan

Off the Eaten Path adolah rancangan kemasan untuak sarangkaian makanan ringan premium babasis tumbuahan. Makanan ringan ko manggabuangkan sayua asli saroman kacang arab, kacang hitam, jo kacang polong dalam campuran nan indak tasangko. Kemasan ko maagiah merek tu identitas visual nan sarupo di satiok aplikasinyo. Rancangan ko batujuan untuak mambantu merek tu manonjol di kategori makanan ringan sehat nan panuah saingan. Sakalompok ketek konsumen sato dalam proses pangambangan jo maagiah masukan di satiok tahap. Masukan dari konsumen tu mambimbiang kaputusan rancangan sarato mandukuang pangalaman merek nan konsisten.

Pangakuan

Tantang A' Design Award Ameh

Off the Eaten Path Kemasan Makanan Ringan adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. Off the Eaten Path Kemasan Makanan Ringan dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. Off the Eaten Path Kemasan Makanan Ringan malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Off The Eaten Path is a brand of premium plant based snacks with unexpected blends of real vegetables like chickpeas, black beans and peas. As the brand grew, it needed a united Visual Identity to establish Off The Eaten Path as the brand of choice among its target consumer group and to break through the crowded Better For You snack category.
Inspirasi: Aspirational and highly magnetic, this specific consumer group has an insatiable appetite for new and authentic experiences and a deep seated curiosity that drives all they do. A small group of these consumers gave real time feedback through the stages of brand development, involving them directly in the creative process. By making the consumer central to every decision, the Off The Eaten Path team was able to create a more authentic experience across every application.

Baco Siaran Pers

Disponsori