Lord Qu Identitas Visual dek Siyu Xu adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2020 nan sangaik prestigius dalam Kategori Kompetisi Grafik.

GangsaGrafik· 2020

Lord Qu Identitas Visual

dek Siyu Xu

Klien: MET Creative Brand

Pamenang A' Design Award Gangsa dalam Kategori Grafik

9,501

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #100477

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Lord Qu Identitas Visual

Lord Qu adalah identitas visual nan dibuek untuak sabuah merek makanan ringan di Quzhou, China. Identitas ko manampilkan budaya makanan tradisional Cino jo caro modern untuak konsumen mudo. Sabuah karakter nan diinspirasi dari Konfusius manjadi simbol utamo, jo sanggua rambuik karakter tu dibantuak sarupo bakpau kukuih. Gambar kartun linier manyambuangkan karakter tu jo motif-motif sajarah sarupo naga tabang, Kuil Konfusius, sarato awan pambawo bakah. Simbol iduang babi diaplikasikan pado alat pangukuih, paralatan makan, lampu, sarato sandaran kurisi di ruangan restoran.

Pangakuan

Tantang A' Design Award Gangsa

Lord Qu Identitas Visual adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Lord Qu Identitas Visual dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Lord Qu Identitas Visual mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Lord Qu is a special snack brand in Quzhou. The original intention of this brand design is to inherit the traditional Chinese food culture. According to the trend of younger mainstream consumers, the designers redefine the traditional snack bar with modern design language, so that more young people understand and fall in love with Quzhou snacks in. Through the comprehensive application of vision and space system, this restaurant is endowed with a new and modern feeling.
Dimensi & Kemasan: In the application of props, the designers make full use of the pig nose visual hammer, develop the steamer of Lord Qu exclusive pig nose on the tableware, the pig nose lamp and backrest seat in the space, make a deep strong link between the product and the brand, and carry out the exclusive brand design.
Tag: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Quzhou, Bun, Confucius Temple
Teknologi Produksi: The designers combine the IP image of Lord Qu with the classic historical symbols such as flying dragon, Confucius Temple, Xiangyun and allusions with the linear cartoon as the carrier to build the dialogue scene of Lord Qu and the food IP, which not only convey the product and brand value, but also carry the profound connotation of Chinese food culture.
Tantangan Desain: How to quickly occupy the consumers' cognition for a new brand is also a problem that needs to consider carefully in this case. Therefore, in the development of symbols and props, the designers use the pig nose extracted from two black pigs as brand visual hammer symbols.
Penelitian: As the representative of breakfast category, the steamed stuffed bun is faced with the awkward situation of having category and no brand. In the market, there are more cheap and no quality products. However, the emergence of Lord Qu has filled in such a masrket gap.
Inspirasi: Based on the original intention of the design, the designers decide to build Lord Qu into a snack expert image with personality and story, and establish the exclusive IP of the brand. The whole case takes Confucius as the cultural prototype. The chignon is designed into the shape of a bun. At the same time, the designers borrow the cognition of Kame Sennin in the hearts of young consumers to create the IP image.
Durasi Proyek: The project started in January 2018 in Hangzhou and finished in September 2018 in Hangzhou.
Alua Operasi: The designers create a story for IP, personify the ingredients in the main products.
Paten: Copyrights belong to Siyu Xu, 2018.
Anggota Tim: Siyu Xu
Youjia Gu
Gaoyang Duan
Miao Pan
Yuting Wang
Xin Wang
Kredit Gambar: Image #1: Photographer MET Creative Brand, Lord Qu, 2018.
Image #2: Photographer MET Creative Brand, Lord Qu, 2018.
Image #3: Photographer MET Creative Brand, Lord Qu, 2018.
Image #4: Photographer MET Creative Brand, Lord Qu, 2018.
Image #5: Photographer MET Creative Brand, Lord Qu, 2018.