Fenjiu Fungsi Utamo: Kemasan Minuman Kareh dek Zhang Zhipeng

Fenjiu Fungsi Utamo: Kemasan Minuman Kareh dek Zhang Zhipeng adolah pamenang nan sangaik tahormat dari A' Design Award Basi 2020 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

BasiKamasan· 2020

Fenjiu Fungsi Utamo: Kemasan Minuman Kareh

dek Zhang Zhipeng

Klien: Fen Jiu Group

Pamenang A' Design Award Basi dalam Kategori Kamasan

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Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #100408

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

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Tantang Fenjiu Fungsi Utamo: Kemasan Minuman Kareh

Teks Buku: Fenjiu adolah kemasan nan dirancang untuak minuman kareh khas Cino. Botolnyo tabuek dari kaco jo finishing semprot biru transparan. Badan botol mampunyoi salapan sisi, tutuiknyo babantuak bungo aprikot. Corak di bagian ateh botol dibantuak dalam ampek lapisan nan mangingekkan ka ombak. Bronzing diaplikasikan ka botol, sadangkan kotak lua nyo tabuek dari karateh khusus warna hitam jo bronzing. Botol iko mampunyoi kapasitas 500 ml jo tinggi 25,5 cm. Rancangan iko manggabuangkan motif bungo jandela tradisional jo bantuak modern untuak manampilkan budayo Cino kapado konsumen nan labiah mudo.

Pangakuan

Tantang A' Design Award Basi

Fenjiu Fungsi Utamo: Kemasan Minuman Kareh adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Fenjiu Fungsi Utamo: Kemasan Minuman Kareh dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Fenjiu Fungsi Utamo: Kemasan Minuman Kareh dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: "Where can I find a restaurant? The shepherd boy pointed to the village of apricot flowers." Du mu, a great poet of late tang dynasty, endowed fen wine with poetic conception and culture. In order to make consumers feel the geographical attribute of the product in the first time, the design redesigned and improved the culture of liquor, we made the bottle cap part into the shape of apricot flower. Bottle unique and personality, packaging traditional culture and modern pay equal attention to make this product stand out in the same type of products.
Dimensi & Kemasan: The bottle has a capacity of 500ml,a height of 25.5cm,a diameter of 7.8cm,a front height 29.5cm,a width of 14cm and a side width of 13cm
Tag: Liquor,packaging design,graphic design,paper-cut for window decoration,Apricot flower
Teknologi Produksi: We adopt glass spraying to design the bottle body as blue transparent bottle. We combine the Chinese idiom "all things are exquisite" to design the bottle body into eight sides to symbolize its pure taste. Combined with the Chinese idiom "famous all over the world", the pattern on the top of the bottle is as four layers, just like the waves, to symbolize its perfection and uniqueness. The bottle using bronzing technology, the outer packing using black special paper bronzing technology. We look at products in three dimensions and make "tradition" the new attraction.
Tantangan Desain: When the bottle is demould, it is a little difficult, but it can be improved. There are a lot of attempts on the matching of outer box technology, and no satisfactory effect is achieved. However, I believe that the design originates from life, and we should make the traditional elements fashionable, so that it has different visual experience. However, when it comes to mass production, we need to compromise.
Penelitian: This a new design of liquor, its purpose is to better the effective combination of liquor culture and traditional culture, let the world see China, and to promote our Chinese traditional culture, also let the young consumers to know more about their ethnic culture, let the people of the world to know Chinese culture, make the traditional culture have different design vision.
Inspirasi: Creative point with apricot flowers and traditional characteristics of the combination of the window, such as through the window to see the world pupil, a flower to see the spring, a leaf to know the autumn, know how to see the door of the world can really open. Chinese traditional culture is spread through Chinese symbols, so that consumers can know different Chinese cultures through their understanding of liquor.
Durasi Proyek: The project started in December 2019 and completed the design in Shenzhen, the proofing in Shenzhen and the production in Shanxi in January 2019
Alua Operasi: We sublimate the time-honored traditional culture of China, evolve traditional window flowers and add new Chinese creative techniques to make them more international. The integration of tradition and fashion highlights the different cultural characteristics of China, so as to spread Chinese culture.
Anggota Tim: Design director: Zhang Zhipeng
Kredit Gambar: Zhang Zhipeng