Superlimao Tuakiri Waitohu nā Ruis Vargas

Ko te hoahoa Superlimao Tuakiri Waitohu nā Ruis Vargas he kaitoa whakahirahira o te 2020 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

ParahiWhakairoiro· 2020

Superlimao Tuakiri Waitohu

nā Ruis Vargas

Kiritaki: Laika

Kaitoa o te A' Design Award Parahi i te Wāhanga Whakairoiro

12,800

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #98423

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Superlimao Tuakiri Waitohu

Ko Superlimao he tuakiri waitohu i hangaia mō tētahi kamupene hoahoa whare o Parahi. Ko te waitohu i whakaawehia e te momotuhi grotesque, e whakawhiwhi ana i tētahi āhua pāpaku e whakatairite ana ki ētahi tuhinga whakaahua ngangana me ngā tauira. Kei roto i te tuakiri ngā kāri pakihi, ngā piri mō te kati pukapuka, he whakaaturanga whakahaere me ngā pānui. Ka tāia ngā pānui ki runga i te pepa offset 75 karamu, ka piri ki ngā pakitara me ngā taha whare hei tohu i te tari matua me ngā wāhi hanga whare. Ka taea e te reo ātaahua te noho pāpaku, te noho whakaari rānei, e ai ki te karere me te horopaki.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Superlimao Tuakiri Waitohu te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Superlimao Tuakiri Waitohu he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Superlimao Tuakiri Waitohu i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: To represent the aspects of the Superlimao brand, the design of the new logo was inspired by grotesque typography to contrast, by sobriety, with a series of colorful and surreal illustrations and patterns, developed for the language project, enhancing the diversity of visual discourse. Despite the sobriety, the use of the logo allows the deconstruction of its meaning in the interaction with the images, reaffirming the posture of constant reflection on architectural practice.
Inenga & Pēketanga: Poster sheet format 420 mm x 620 mm on offset paper 75 g. Printed in 4X0 CMYK colors. Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 0 CMYK colors, pasted to reach a weight of 600 g. Envelope sticker matte couche 4X0 CMYK colors.
Tūtohu: Brand, poster, logotype, illustration, visual identity, Laika Design
Hangarau Whakanao: The identity project consists of business cards, printed in 600 g weight, stickers for closing envelopes, institutional presentation and posters. The latter, printed on 75 g offset paper to be glued to walls and sidings, signaling both the entry of the Superlimao headquarters and its works in progress.
Wero Hoahoa: The challenge was to develop a brand and visual language that, besides fulfilling its functional aspects of communication, also represented the Superlimao way of creating and building. In this way, a irreverence and seriousness in the way of making architecture exists, a way that unites apparently antagonistic attitudes. Thus, the language project allows the brand to modulate its behavior, being both sober and expressive, always in function of suitability to the speech and communication context.
Rangahau: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives.
Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the Superlimao brand.
Whakaaweawe: Superlimao is a Brazilian architecture firm. In a plural way, it creates projects based on premises of contemporary architecture, such as respect for the environment, economical and durable productive solutions and furniture. The essence and the creative posture Superlimao, combined with respect for the canons of architecture, was the creative starting point for the development of the universe of representation images and the logo of the new brand.
Roanga o te Kaupapa: The project started in February 2019 and finished in June 2019 in Sao Paulo, Brazil.
Rerenga Mahi: The new brand and its visual identity elements respond to the Superlimao need to renew corporate communication. However, it manages to go further by occupying urban space. On walls and sidings of constructions, the posters function as a manifest, spreading messages and Superlimao's way of understanding architecture and urbanism, and, in addition to identifying the presence of office work by the metropolis, it works as a break from the dominant gray in the landscape of the city of Sao Paulo.
Pātene: Laika Design
Ngā Mema o te Rōpū: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Whakamana Whakaahua: Laika Design