Dorina Nowill Pūrongo-ā-tau nā Ruis Vargas

Ko te hoahoa Dorina Nowill Pūrongo-ā-tau nā Ruis Vargas he kaitoa whakahirahira o te 2020 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Tā me ngā Pāpāho Whakaputa.

HiriwaTā· 2020

Dorina Nowill Pūrongo-ā-tau

nā Ruis Vargas

Kiritaki: Laika

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Tā

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #98400

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Dorina Nowill Pūrongo-ā-tau

Ko Dorina Nowill he pūrongo-ā-tau i hoahoatia mō tētahi tūāpapa e mahi ana ki ngā tāngata matapō, ki ngā tāngata iti hoki te kaha kite. Ka whakamahia ngā ira Braille puta noa i te pukapuka, ka hangaia he kīanga me ngā kakano taha atu i ngā kupu kua tāia. Kei runga i te uhi ngā ira maroke whakarākei, kia āhei ai te pānui i te pūrongo mā te whakapā. Ka tāia ngā whārangi ki ngā tae e whā ki runga i te pepa offset, i kōwhiria mō tōna mata pukupuku me te mata whakapā. Ka whakarārangihia e te pūrongo ngā hua o te tau tahua, me te whakatakoto i ngā aratohu mō te tau e whai ake nei. Ko te whāinga o te hoahoa kia kapi ai te pukapuka i ngā kaipānui katoa.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Dorina Nowill Pūrongo-ā-tau te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Dorina Nowill Pūrongo-ā-tau he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Dorina Nowill Pūrongo-ā-tau he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The annual report is permeated by elements in Braille, which dictate the pace of publication and function as components of interaction with the lay reader, bringing him to experience or know this model of writing. Altogether, the pages permeated by the writing of the blind integrate form - writing - and content - subject -, providing an inclusive meaning to the book. Another relevant detail: the cover has a relief print on the dots, allowing blind people to experience tactile reading.
Inenga & Pēketanga: Cover: sheet format 640 x 280 mm; Core: Print format 210 x 280 mm. Cover printed on offset paper 240 g/m2, 4X4 colors (CMYK). Core composed of 120 pages in 150 g/m2 offset paper, 4x4 colors. Finish: dry relief on the cover.
Tūtohu: Annual report, print, editorial, graphic design, branding identity
Hangarau Whakanao: The cover has a proportional book ear, at full opening, a panoramic view of the use of Braille writing points. Still on the cover, the use of dry relief provides a tactile experience to the reader, offering points of braille writing. The publication was printed in CMYK-scale colors, on offset paper, mainly because it offers the tactile aspect due to its porosity.
Wero Hoahoa: The challenge was to develop a publication that, in addition to fulfilling its functional aspects of informing and maintaining the commitment to the governance policy of the Dorina Nowill Foundation, also represented a document that addressed the aspect of the need to include blind or with low vision people.
Rangahau: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the Dorina Nowill annual report expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Dorina Nowill brand.
Whakaaweawe: The Dorina Nowill Foundation serves people who are blind or have low vision. Braille writing is incorporated into the daily life of this community. For the design of its annual report, Laika started from this premise and used the points of writing, both in tactile and visual aspects, to compose the graphic identity of this publication. In this way, the points form phrases throughout the publication, in parallel with the graphical writing, composing textures that refer to the foundation's brand.
Roanga o te Kaupapa: The project started in February 2019 and finished in May 2019 in Sao Paulo, Brazil.
Rerenga Mahi: The annual report is intended to mark the entity's fiscal year and establish guidelines for the following year. In addition to the functional aspect of the publication, its aesthetic and graphic aspect is essential to set the date, give the document a longevity and validate its relevance to the sector. As a supporting document and material, it has another fundamental function: to serve as a presentation of the foundation and to contribute to attract sponsors from medium and large companies.
Pātene: Arthur Medeiros
Ngā Mema o te Rōpū: Ruis Vargas, Creative Directo, Thiago Siqueira and Agnes Svilenov, Designer
Whakamana Whakaahua: Laika Design