HuangRan Mahi Tuatahi: Te Takainga Waina nā Lynn Tsang

Ko te hoahoa HuangRan Mahi Tuatahi: Te Takainga Waina nā Lynn Tsang he kaitoa whakahirahira o te 2020 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.

ParahiTakai· 2020

HuangRan Mahi Tuatahi: Te Takainga Waina

nā Lynn Tsang

Kiritaki: Lynn Tsang

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

11,820

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #98044

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō HuangRan Mahi Tuatahi: Te Takainga Waina

Tuhinga Pukapuka: Ko HuangRan he takainga mō tētahi raupapa waina raihi o Haina. E whakaatu ana te hoahoa i ngā kaitiaki tapu e whā o ngā pakiwaitara tawhito o Haina: te Tarakona Kākāriki, te Taika Mā, te Manu Whero Kura, me te Honu Pango. Kua whakakotahitia te whakaahua tangata me ngā huānga o te whakaari Haina kia hōmai he āhua hou, whakaaro-hangarau ki ēnā āhua, e hiahiatia ana kia pā ki ngā kaihoko rangatahi. Ko ia pātara o ngā pātara e whā e tohu ana i tētahi kaitiaki tapu, ā, kua tāia ngā kaitiaki tapu ki roto i te pouaka koha kia noho ai ki ngā ahunga e whā. Ka whakamahia e te pouaka he uhi runga me te uhi raro, me ngā wāhi kōhao e whakarahi ana i te hōhonutanga.

Te Whakamihi

Mō te A' Design Award Parahi

Ko HuangRan Mahi Tuatahi: Te Takainga Waina te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko HuangRan Mahi Tuatahi: Te Takainga Waina he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a HuangRan Mahi Tuatahi: Te Takainga Waina i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The Packaging use anthropomorphic methods combined with elements of Chinese opera to create a new image of the four patron saints. With fashionable design methods, The Packaging subvert their stereotypes in people's minds, so that they can attract young consumers.
Inenga & Pēketanga: The outer box:220mm x 160mm x 160mm
Tūtohu: Chinese fashion style, Rice Wine, Packaging Desgin, Preaker, HuangRan, Patron Saint
Hangarau Whakanao: Printing with Silver foil paper, Matt Lamination, UV Coating, Hot Stamping, punctured, Painted glass bottles. The corresponding part of the outer box is hollowed out to make the packaging more layered.
Wero Hoahoa: There's a lot of detail in the design. Consider a lot of material and printing process in the design, Make the packaging produce the best effect while controlling the cost reasonably.
Rangahau: Chinese traditional rice wine quality is very good, but the packaging rough inferior, hope that through the fashion design of the Chinese culture, change its humble and poor impression, let modern young people understand it and accept Chinese culture.
Whakaaweawe: Staying up late. poor sleep and high pressure have become the label of contemporary young people.The patron saint series is the health-focused product of Huangran Wine. The Green Dragon, the White Tiger, the Vermilion Bird and the Black Tortoise are the patron saints in ancient Chinese mythology. which coincided with the demands of the product.
Roanga o te Kaupapa: The project started in September 2019 in Changsha and finished in February 2020 in Changsha.
Rerenga Mahi: The packaging design focuses on its main visual pattern, In the process of creative execution, the design focus is on the combination of various components of illustrations with different printing techniques. Make the details of package illustration more endurable.
Ngā Mema o te Rōpū: Design Director:Lynn Tsang
Designer:Sha Shen