ODTU Sanat 20 Tuakiri nā Kenarkose Creative

Ko te hoahoa ODTU Sanat 20 Tuakiri nā Kenarkose Creative he kaitoa whakahirahira o te 2020 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

HiriwaWhakairoiro· 2020

ODTU Sanat 20 Tuakiri

nā Kenarkose Creative

Kiritaki: Middle East Technical University

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Whakairoiro

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #97941

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō ODTU Sanat 20 Tuakiri

Mo te tau 20 o ODTU Sanat, he huihuinga toi a ia tau na te Whare Wānanga o Te Rawhiti Matawhitu, ko te tono kia hangai he reo whakaari hei whakaatu i te mutunga o nga tau 20 o te hakari. Ki te tono, ko te tau 20 o te hakari i whakatauhia e te whakatata atu ki te ahua o te mahi toi hipoki kia whakakorehia. Te atarangi o te papanga tae rite ki nga nama 2, me te 0 i hangaia he Kahi 3D. Ko tenei whakaaro whaihua he oranga ngakau e rite ana te ahua ka rewa ana ki muri. Ko te whiringa tae maamaa ka hangaia he rereke rereke me te manawa o te taumaha 20.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko ODTU Sanat 20 Tuakiri te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko ODTU Sanat 20 Tuakiri he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko ODTU Sanat 20 Tuakiri he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: As per the request from the institution, the 20th year of the festival was emphasized by approaching it like a covered art piece to be unveiled. Shadows of the same colored layers that form the numbers 2, and 0 created a 3D illusion. This illusion gives the feeling of relief and the numbers look like they melted into the background. The vivid color choice creates a subtle contrast with the tranquility of the wavy 20. The visual identity was adopted to many printed and digital media in various sizes.
Inenga & Pēketanga: The smallest printed material was the event program brochure with the dimensions of an A6 sized paper. The biggest printed materials were the banners hanged outside the Metu Culture and Convention Center with the dimensions of 5m x 8m.
Tūtohu: Visual Identity, Visual Communication, Graphic Design, Branding
Hangarau Whakanao: As in each year of the festival, the visual identity was supposed to be mostly projected through printed materials. The design idea for the 20th year required the sense of depth and this depth was achieved by the careful use of shadows in between the same colored layers to give the sense of a relief surface.
Wero Hoahoa: Odtu Sanat administrative committee is a crowded team consisting of members with various design and fine arts backgrounds. The creative challenge was to come up with a design idea that could bring together the challenging opinions of the committee into a single system. In addition, visibility, legibility, noticeability were the most important challenges since there were many printed and digital materials to be designed and produced.
Rangahau: This was the fourth consecutive year of the team designing the visual identity system for Odtu Sanat. Also, being graduated from Odtu the whole design team is quite familiar with the university values and its identity. Therefore, the research phase for this project was done both consciously during the design process but it was also supported subconsciously by the knowledge came from the familiarity with the institution.
Whakaaweawe: Odtu Sanat is an annually held art festival by one of the most successful state universities of Turkey, Middle East Technical University. The festival is centered around an exhibition under the established theme of the year and is supported by various events that last about a month. For the 20th year of the festival, the request from the institution was to build a visual language to highlight the consequent 20 years of the festival.
Roanga o te Kaupapa: The project started in October 2018 in Ankara and finished in March 2019.
Rerenga Mahi: Metu campus is the biggest green area in Ankara thanks to its large forest that accompanies its own natural habitat. The whole campus was once a vast arid land and is the outcome of the Metu Afforestation Project. The biggest challenge was to be easily recognized in this green campus. In order to immediately grab the attention of the audience, a distinctive vibrant coral color was selected that stands out among the shades of green.
Ngā Mema o te Rōpū: Merve Okcu
Gizem Akdag
Haktan Aksu
Pelin Bilgin
Whakamana Whakaahua: All visual materials were designed and produced by Kenarkose Creative.