Tualcom Ko Te Waitohu Me Te Tuakiri Waitohu nā Kenarkose Creative

Ko te hoahoa Tualcom Ko Te Waitohu Me Te Tuakiri Waitohu nā Kenarkose Creative he kaitoa whakahirahira o te 2020 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

ParahiWhakairoiro· 2020

Tualcom Ko Te Waitohu Me Te Tuakiri Waitohu

nā Kenarkose Creative

Kiritaki: Tualcom

Kaitoa o te A' Design Award Parahi i te Wāhanga Whakairoiro

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #97583

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Tualcom Ko Te Waitohu Me Te Tuakiri Waitohu

Ko te takiuru o Tualcom e whakaawe mai ana e nga ngaru radiofrequency, e pa ana ki te mara e whakahaere ana te kamupene, me te hono noa i nga reta o Tual. Na reira, ko te waitohu kaore anake e haapapu i te ingoa o te kamupene, engari e tohu ano ki nga waahanga whakahaere o ratou. Kei te hangai te waitohu ki te whakaaro o nga whiu whero whakapae kua honoa me nga kahurangi poutū kia tutuki ai te ahua o te haere tonu me te whakawhitiwhiti korero. Ko te reo whakairoiro ka puta, me te punaha whakaata i te wa tonu ka whakawhitiwhiti korero ki te hunga whakarongo nui, he pai hoki.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Tualcom Ko Te Waitohu Me Te Tuakiri Waitohu te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Tualcom Ko Te Waitohu Me Te Tuakiri Waitohu he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Tualcom Ko Te Waitohu Me Te Tuakiri Waitohu i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: In this project, the main objective was to reflect the company values into a powerful logomark and branding. The logomark is inspired by radiofrequency waves and it simply connects the letters T, U, A, and L. The COM of the TUALCOM comes from the word, communication. In order to answer the request of the client to put an emphasis on the word TUAL, the remaining part of the company name is consciously eliminated from the logomark but implicitly projected through one continuous red band. The branding is shaped around the same idea of horizontal red stripes that are coupled with vertical blue ones.
Inenga & Pēketanga: The logo and the visual system were designed in vectoral format in order to make them adaptable to different sizes for both digital and printed media. A comprehensive brand identity guidelines manual was prepared in order to prevent the misproduction of any item. These guidelines help employees to easily grasp both the visual language and the core company values of Tualcom. Therefore, the resulting visual representation creates coherency with noticeability that allows the audience to easily communicate with the brand.
Tūtohu: Logo, Branding, Packaging, Visual Identity, Graphic Design, Interior Design
Hangarau Whakanao: To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior office space.
Wero Hoahoa: The client was hesitant to make a radical shift in the logo and the branding due to a concern of not being able to be recognized by their current customers. In order to balance out the powerful change in the logo, the previous color combination was preserved and replaced with a better calibrated version of them. Therefore, the existing visual system of the company was preserved to respect its past. The client was highly satisfied with the results.
Rangahau: Starting the project, an extensive research was made on both the existing logo and the visual identity as well as the graphic language of other companies in the field. The outcome of this research revealed that the existing logo was generic, and it was easily being mixed up with other similar logos by the audience. The branding system was also lacking. The field research suggested that the new logo should be welcoming, young and unique, and simple but effective. The visual system was to be built not only for the industry related audience but also for the ones who are unfamiliar to the field.
Whakaaweawe: Tualcom operates in the fields of communication and RF Technologies. The main company objective stands out to develop and produce compact, efficient and general purpose or application specific communication and RF systems, subsystems and modules. The main motive was to reflect these core values in the visual identity of the brand. The inspiration for the project comes from the notions of continuity and connectivity which directly refer to the fields of communication and RF Technologies. The resulting graphic language and the visual system instantly communicate with the broad audience in a compact and efficient way.
Roanga o te Kaupapa: The project started in October 2018 and finished in February 2019 in Ankara.
Rerenga Mahi: A brand identity guidelines manual was provided to the client in order to create a consistent visual language across all digital and printed media. The coupling of vertical blue stripes with a horizontal red band sets off a coherent visual link that immediately interacts with the audience and makes them recognize Tualcom without even seeing the logo.
Ngā Mema o te Rōpū: Gizem Akdağ
Merve Okçu
Haktan Aksu
Pelin Bilgin
Whakamana Whakaahua: All visual materials were designed and produced by Kenarköşe Creative.