Pah Ji Hue Te Takai Tī nā Chung-Yuan Kuo, Wei-Jen Huang and Ann Ching

Ko te hoahoa Pah Ji Hue Te Takai Tī nā Chung-Yuan Kuo, Wei-Jen Huang and Ann Ching he kaitoa whakahirahira o te 2020 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2020

Pah Ji Hue Te Takai Tī

nā Chung-Yuan Kuo, Wei-Jen Huang and Ann Ching

Kiritaki: PAH JI HUE' International Co;Ltd

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

28,956

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #94468

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Pah Ji Hue Te Takai Tī

Ko Pah Ji Hue he raupapa takai i hangaia mō te tī rongonui o Taiwana me te tī hua rākau o Taiwana. He kēna rino porowhita e mau ana i te tī hua rākau, ka whakakotahitia ki te hua rākau maroke, ā, ko te tihi o te kēna he pupū mā te whakatauira. He pouaka pepa e mau ana i te tī rongonui, ā, kei runga he whakaahua māmā i te āhua tāone. He pouaka rākau e whakakotahi ana i ngā momo hua e rua, ā, ka taea hoki te whakamahi hei pouaka rongoā. Ka hangaia ngā takai katoa mā te tā offset, me ngā papanga tā rerekē i runga i ngā mata. Ka whakaatuhia e te raupapa te reka o te tī mā te āhua mārire me te māmā.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Pah Ji Hue Te Takai Tī te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Pah Ji Hue Te Takai Tī he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Pah Ji Hue Te Takai Tī he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: With tea culture as the brand core, PAH JI HUE' augments cultural and creative tea products. The combination of Taiwan fruit tea and classic dried fruit creates the mellow and smooth taste, echoing with image of rounded can. Meanwhile, the simple and elegant illustration outlines the urban design style. The wooden box is adopted to share products of the two, realizing the effective integrated design and expansion of gift.
Inenga & Pēketanga: Wooden Box. 144mm x 280mm x 80mm
Paper Box. 104mm x 63mm x 130mm
Iron Box. diameter 125mm x height 60mm
Tūtohu: Taiwan tea, Taiwan fruit tea, Tea package, Creative tasting tea, Tea gift series, Urban design
Hangarau Whakanao: Offset print for packages, both iron and paper box. The top of iron box is convex via modeling. Different printing layers on the surfaces of the packages.
Wero Hoahoa: 1. Broken the original concept of tasting tea.
2. The wooden box could fix two different types of the tea products. And it also could be regarded as storage box.
Rangahau: We went to tea plantation that PAH JI HUE' owned in the middle of Taiwan. In Nantou, we observed the process of tea making and tried to link with the visual package. We use the concept about drip coffee and original fruit flavor to transfer the form of package. From inside to outside, we would like to let buyer taste Taiwan tea in different way.
Whakaaweawe: Different from the images of youth in the past, this series return to the essence of PAH JI HUE' in tea making. The professional and steady-going brand image is strengthened via brands of Taiwan classic tea and Taiwan fruit tea products.
Roanga o te Kaupapa: The package project started in March 2018 in Taiwan and finished in September 2019 in Taiwan.
Rerenga Mahi: Classic Taiwan Tea takes hand-brewed tea as the overall planning concept, and uses contracted design to convey the simple atmosphere of leisurely tasting tea.
Pātene: Copyrights belong to PAH JI HUE' International Co;Ltd
Ngā Mema o te Rōpū: General Director. Chung-Yuan Kuo
Designer. Wei-Jen Huang
Project Manager. An-Hui Ching
Illustrator. Sweet Core
Copyright. Ling Lin
Photographer. Yao Yang & Chih-Tan Lin
Film Editor. Jason Wong
Whakamana Whakaahua: Image #1: Photographer Chih-Tan Lin, Creator Wei-Jen Huang, 2019
Image #2: Photographer Yao Yang, Illustrator Sweet Core, Creator Wei-Jen Huang, 2018
Image #3: Photographer Yao Yang, Creator Chung-Yuan Kuo & Wei-Jen Huang, 2018
Image #4: Photographer Yao Yang, Creator Chung-Yuan Kuo & Wei-Jen Huang, 2018
Image #5: Photographer Chih-Tan Lin, Illustrator Sweet Core, Creator Wei-Jen Huang, 2019