Macy’s Website Atanga Paetukutuku nā Willy Lai and Dave Torres

Ko te hoahoa Macy’s Website Atanga Paetukutuku nā Willy Lai and Dave Torres he kaitoa whakahirahira o te 2020 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Atanga, Tauwhitiwhiti me te Wheako Kaiwhakamahi.

HiriwaAtanga· 2020

Macy’s Website Atanga Paetukutuku

nā Willy Lai and Dave Torres

Kiritaki: Macy's

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Atanga

42,135

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #94023

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Macy’s Website Atanga Paetukutuku

Ko te Paetukutuku a Macy's he atanga hokohoko ipurangi e taea ai e ngā kaihoko te tirotiro me te hoko i ngā hua e whakaratohia ana e Macy's. I hoahoatia anōtia te paetukutuku hei whakautu ki ngā urupare a ngā kaihoko, ka puta he tahora mā, māmā hoki i whakaawehia e ngā pāpāho pāhihana me ngā hua hangarau kaihoko. Mā ngā hangarau paetukutuku urupare e taea ai te uru mā ngā rorohiko pōnaho, ngā papa me ngā waea atamai. Nā te rangahau whānui i ārahi te mahi, tae atu ki ngā uiuinga kaiwhakamahi, ngā uiuinga, te whakamātautau A/B me te whakamātautau whaihua. Mā te hanganga māmā ake e whakawhāiti te tukanga hoko me te whakapai ake i te whakaurunga o te kaiwhakamahi.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Macy’s Website Atanga Paetukutuku te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Macy’s Website Atanga Paetukutuku he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Macy’s Website Atanga Paetukutuku he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Inenga & Pēketanga: We developed resonsive web design across different devices.
Tūtohu: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Hangarau Whakanao: We utilized modern responsive web technologies.
Wero Hoahoa: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Rangahau: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Whakaaweawe: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Roanga o te Kaupapa: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Rerenga Mahi: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Ngā Mema o te Rōpū: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Whakamana Whakaahua: Images courtesy of Macys.