Terark Hoahoatanga Tuakiri Ahua nā Tong Wen

Ko te hoahoa Terark Hoahoatanga Tuakiri Ahua nā Tong Wen he kaitoa whakahirahira o te 2020 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

RinoWhakairoiro· 2020

Terark Hoahoatanga Tuakiri Ahua

nā Tong Wen

Kiritaki: Tong Wen

Kaitoa o te A' Design Award Rino i te Wāhanga Whakairoiro

11,004

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #93931

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Terark Hoahoatanga Tuakiri Ahua

Ko Terark he tuakiri ahua i hoahoatia mō tētahi kamupene hangarau e whakarato ana i ngā ratonga tukatuka raraunga nui. Ko te hoahoatanga e ahu mai ana i tētahi matiti ira i honoa ki te maha o ngā tae whakarerekē. Ko ngā ira kua hono māeneene e hanga ana i te reta T, te reta tuatahi o te ingoa o te kamupene. I tukuna he maha ngā ata whakarerekē, nō reira ka taea te whakarite i te tuakiri mō ngā whakamahinga maha. I tukuna anō he momotuhi ritenga me tētahi tauira ira hei whakamahi mā ngā mea tā me ētahi atu rauemi. I whakamahia te tuakiri ki ngā pukapuka pārongo, pukapuka-ā-tau, kāri ingoa me ngā pounamu wai.

Te Whakamihi

Mō te A' Design Award Rino

Ko Terark Hoahoatanga Tuakiri Ahua te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Terark Hoahoatanga Tuakiri Ahua he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Terark Hoahoatanga Tuakiri Ahua mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Terark is a tech company providing big data processing services. The mission of visual identity was to stand out Terark from all the competitors and demonstrate the business of the company. Finally, after iteration, the design concept was narrowed down to dot matrix with multiple kinds of gradient color. Smoothly connected dots form a shape of T, which represents the first letter of the company name. At the same time, multiple gradient shaders would be provided to customer, which enriches the use cases and also shows the business services could be expanded and beyond the expectation.
Inenga & Pēketanga: Multiple design unites were created, which were in different sizes and on surfaces such as brochures, yearbooks, name cards and water bottles.
Tūtohu: Technology, branding, identity, logo, font
Hangarau Whakanao: Custom font was designed to suit in this case. Multiple gradient shaders were also provided. Moreover, a dot pattern was also delivered so that the customer could use it as the background in some print out or other materials.
Wero Hoahoa: As the branding identity was aiming to look simple and modern, it was really hard to delivery a design which could stand out from all the competitors, because they usually look very similar. How to make it special and appealing was the biggest challenge.
Rangahau: Several rounds of qualitative research were conducted to collect feedback, in order to ensure the delivery was perceivable and appealing. The final goal was to impress the future customers of Terark, so we also reached out to the potential customers to gain more insights.
Whakaaweawe: Exploring various approaches and conducting user research are great ways of inspiration. Visually, an agreement with the client was made, which was simple and modern. The final design idea was enlightened by the movie The Matrix. Therefore, the brand identity should convey a combined feeling of sense of wonder and future technology, which exactly shows the spirit of Terark - creating a new world.
Roanga o te Kaupapa: This project took 3 month from end to end. Main design part was done in San Francisco.
Rerenga Mahi: First of all, brainstorming was a great way for generating multiple ideas at the beginning. However, leveraging various methods to merge ideas and evaluate ideas was difficult to some extent, which was crucial to the quality of final outcome. Therefore, the iteration of design usually took most effort in design process. Meanwhile, clients played an important role, because they could bring the insights to the specific industry. Listening to the clients was involved all the time, which ensured the final delivery met their expectation.