Ko te hoahoa Ccpuerh Tea Te Whakapaketanga Tī nā Somethink Brand he kaitoa whakahirahira o te 2020 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.

ParahiTakai· 2020

Ccpuerh Tea Te Whakapaketanga Tī

nā Somethink Brand

Kiritaki: Ccpuerh

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

12,616

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #92660

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Ccpuerh Tea Te Whakapaketanga Tī

Ko Ccpuerh Tea he hoahoa whakapaketanga mō te whānui o ngā tī pēhia me ngā tī tāpiri kore. Ko te ipu he kēna konumohau porowhita me tōna kōpaki koura hiriwhakakapi, he tauira konapaura me te tuhinga karāti hiriata. E 80 mm te whānuitanga o te kēna, e 70 mm te teitei o te tinana, ā, e 10 mm te teitei o te kōpaki. E toru ngā āhua tā kua tāia, te porowhita, te tairite, me te tapatoru, e tohu ana i te tī iti porowhita, te tī iti tapawhā, me te tī tāpiri kore. Ko ngā tae kēna rerekē e tohu ana i ngā wāhanga rerekē o te pakeketanga o te tī, kia mātau wawe ai ngā kaihoko ki ia hua. Ko tā te hoahoa nei he whakawhiwhi i te tī tuku iho ki tētahi āhua ngāwari, hōu hoki.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Ccpuerh Tea Te Whakapaketanga Tī te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Ccpuerh Tea Te Whakapaketanga Tī he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Ccpuerh Tea Te Whakapaketanga Tī i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: This is a packaging project for tea. Through rich color matching, they create a variety of brand personality and growth space, pay attention to color matching system and saturation, etc., to create a high-end atmosphere and fashion characteristics. On the packaging, they used three shapes of round, prismatic and triangular, which correspond to small round tea, small square tea and loose tea. Different color cans represent different states of tea maturity. It allows consumers to quickly identify products in different can bodies and enrich their visual impact. What's important is that they broke the traditional impression inherent in the tea industry. They think that drinking tea can be very fashionable and very young.
Inenga & Pēketanga: 80mm in diameter, tank height 70mm, cover height 10mm
Compress tea leaves into small round, small square and loose tea.
Tūtohu: Packaging, tea, color, fashion, youth
Hangarau Whakanao: Round aluminum can body, lid electroplated gold, pattern bronzing, text silk screen process.
Wero Hoahoa: In China, tea, as well as tea drinking, is full of traditional customs and rituals. How to get rid of the inherent impressions and make tea packaging more fashionable, younger and more high-end is the obstacle they have to overcome.
Rangahau: They found that in China, the tea industry is no longer confined to the traditional form of drinking, no matter from the consumer population or the use of the scene, the youngerization of the tea industry has become a trend. Most Chinese young people, when drinking tea, may even refuse to use too traditional tea packaging or drinking. In this case, they have studied the current tendency of young people to visual aesthetics and redesigned the packaging of this project. Through rich colors and simple typography, as well as the distinction between the elements on the packaging, young people can quickly identify the products in different can bodies and enrich the visual impact. And they put forward the design concept of "simply drinking good tea", which makes the behavior of drinking tea more simple.
Whakaaweawe: They found that in China, the tea industry is no longer confined to the traditional form of drinking, no matter from the consumer population or the use of the scene, the youngerization of the tea industry has become a trend. Most Chinese young people, when drinking tea, may even refuse to use too traditional tea packaging or drinking. In this case, they have studied the current tendency of young people to visual aesthetics and redesigned the packaging of this project. Through rich colors and simple typography, as well as the distinction between the elements on the packaging, people can quickly identify the products in different can bodies and enrich the visual impact. And they put forward the design concept of "simply drinking good tea", which makes the behavior of drinking tea more simple.
Roanga o te Kaupapa: Launched in Dongguan in January 2019,
completed in Guangzhou in April 2019,
and exhibited in Dongguan in June 2019.
Rerenga Mahi: Through rich color matching, they create a variety of brand personality and growth space, pay attention to color matching system and saturation, etc., to create a high-end atmosphere and fashion characteristics. On the packaging, they used three shapes of round, prismatic and triangular, which correspond to small round tea, small square tea and loose tea. Different color cans represent different states of tea maturity. It allows consumers to quickly identify products in different can bodies and enrich their visual impact. Let the behavior of drinking tea can also be very fashionable and very young.
Ngā Mema o te Rōpū: Astro Wong
Dorne Tsui
Jr Deng
KC To
Whakamana Whakaahua: Image #1: Designer Astro Wong, ccpuerh tea, 2019.
Image #2: Designer Astro Wong, ccpuerh tea, 2019.
Image #3: Designer Astro Wong, ccpuerh tea, 2019.
Image #4: Designer Astro Wong, ccpuerh tea, 2019.
Image #5: Designer Astro Wong, ccpuerh tea, 2019.