Wiseman Beer Te Mahi Matua: Te Kōpaki Pia nā Wen Liu and Henghong Yang

Ko te hoahoa Wiseman Beer Te Mahi Matua: Te Kōpaki Pia nā Wen Liu and Henghong Yang he kaitoa whakahirahira o te 2020 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2020

Wiseman Beer Te Mahi Matua: Te Kōpaki Pia

nā Wen Liu and Henghong Yang

Kiritaki: Shenzhen Oracle Creative Design Co., Ltd

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

33,003

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #91422

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Wiseman Beer Te Mahi Matua: Te Kōpaki Pia

Ko te Wiseman Beer he hoahoa kōpaki mō tētahi pia i roto i te pātara e whāia ana ngā kaihoko rangatahi o Haina. He karaihe me te kirihou te pātara, he konganuku te taupoki, ā, he pepa te tapanga. He tohu whero me te mā mārōhirohi kua whakamahia tika ki te pātara, ā, he wāhi whero nui e whakaatu ana i te kaha me te ngākau nui. Ko te whānui o te kōpaki he 230 mirimita, ko te hōhonu he 60 mirimita, ā, ko te teitei he 60 mirimita. Ko te whāinga kia hoatu ki te kōpaki pia tētahi āhua hou e hāngai ana ki te āhua kōreke me te ngahau o te hunga rangatahi.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Wiseman Beer Te Mahi Matua: Te Kōpaki Pia te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Wiseman Beer Te Mahi Matua: Te Kōpaki Pia he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Wiseman Beer Te Mahi Matua: Te Kōpaki Pia he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Beer is the favourite liquor for most Chinese young people. The reason of producing this beer packaging is in order to make the beer packaging on the market seems more fashionable, in line with the temperament of young people and conveys the spirit of young people.
Inenga & Pēketanga: The packaging size is 230mm in width, 60mm in depth and 60mm in height.
Tūtohu: Wasa, Beer, Wiseman, Art, Red
Hangarau Whakanao: The design bottle is made of glass and plastic. The material of the bottle lid is metal. The bottle label is paper.
Wero Hoahoa: The design of the bottle label was initially inconsistent with the entire design. The design did not achieve the predicted result. After many altering the design, the design was completed. The technique of the bottle making was also a problem need to solve.
Rangahau: The project uses the beer market for young people as a background. With the research on online information and site investigation, the designers have gained an in-depth understanding of the life and preferences of most young people in China at this stage. So the design images could attract young people group.
Whakaaweawe: Chinese young people often drink beer. In order to reflect the fashion sense of beer packaging and cater to the young people's market, the design expresses a quirky, mysterious and free effect. The icon image is directly and boldly embedded in the bottle, and the large area of red on the design reflects the young people’s passion. The bottle’s label and the icon are red and white, which increases a promotional effect.
Roanga o te Kaupapa: The project started in October 2018 and finished in May 2019 in Shenzhen.
Rerenga Mahi: The image design on the bottle reflects the status of the young people group, which is free, mysterious, funny, free, unconstrained and full of passion. When consumers take a look or use the product, they would feel resonate with the idea of the design.
Ngā Mema o te Rōpū: Designer: Wen Liu
Designer: HengHong Yang
Designer: Weijie Kang
Whakamana Whakaahua: Image #1: Creator Wen Liu, Wiseman Beer, 2019
Image #1: Creator HengHong Yang, Wiseman Beer, 2019
Image #1: Creator Weijie Kang, Wiseman Beer, 2019
Image #1: Illustrator Yawen Dai, Wiseman Beer, 2019