Pleady Branding Tuakiri Waitohu nā Katsumi Tamura

Ko te hoahoa Pleady Branding Tuakiri Waitohu nā Katsumi Tamura he kaitoa whakahirahira o te 2020 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

ParahiWhakairoiro· 2020

Pleady Branding Tuakiri Waitohu

nā Katsumi Tamura

Kiritaki: Good Morning Inc

Kaitoa o te A' Design Award Parahi i te Wāhanga Whakairoiro

29,825

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #90561

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Pleady Branding Tuakiri Waitohu

Ko Pleady Branding he kaupapa tuakiri waitohu i hangaia mō tētahi kaihanga tepa motuhake. Ka whakauru te kaupapa i te ingoa waitohu, te waitohu tikiona, te whakakete, ngā paetukutuku, ngā puka hua, ngā kiriata waitohu me ngā wharau whakaaturanga hokohoko. Ko te ingoa e hono ana i ngā kupu play me ready. Ko te whakawhitiwhiti kōrero e hangaia ana huri i te kīwaha Tape or Lose me tētahi whakaahua matua o tētahi kaipahōhō wahine, i whakaarahia mai i te rārangi e rere ana puta noa i te waitohu tikiona. Ko tētahi tae waitohu kōwhai-kākāriki e tohu ana i te aronga ki runga i ngā kaitākaro hākinakina. Ko te whakahaere tae e pupuri ana i te tae waitohu kia rite tonu i runga i te pepa, i te kiriata, ā, i ngā mata matihiko hoki.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Pleady Branding Tuakiri Waitohu te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Pleady Branding Tuakiri Waitohu he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Pleady Branding Tuakiri Waitohu i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: We supported the brand launch of the specialized taping manufacturer PLEADY. We developed the elements that form the core of the brand, such as the brand name and brand logo, positioning communications around the tagline Tape or Lose, and the key visual of a female runner. Our goal with the design was to provide a unified worldview and an identical brand experience at all touchpoints.
Inenga & Pēketanga: Naming / Logo / Packaging / Websites / Product catalogs / Brand movies / Trade show booths, etc.
Tūtohu: Taping, Kinesiology Tape, PLEADY, Three S inc., Made in Japan
Hangarau Whakanao: Brand color control was another challenge. We performed color management to ensure that the brand color would create the same impression whether it was reproduced on paper, film, or a monitor.
Wero Hoahoa: Taping is a mature market, so the challenge was to establish a brand clearly differentiated from the competition despite being a latecomer. We formulated the tagline Tape or Lose and the distinctive yellow-green brand color to underscore the fact that the brand targets athletes. In addition, we created a single visual embodying the brand’s worldview, and utilized it in catalogs, websites, and trade show booths.
Whakaaweawe: The brand name is a portmanteau of play and ready. It expresses support for thorough conditioning through the provision of high-quality taping to athletes. The key visual of a female runner draws inspiration from the brand logo, which has a line in the brand color running through it.
Roanga o te Kaupapa: PLEADY launched in July 2019.
Rerenga Mahi: We seamlessly integrated brand development with the development of communication tools. This production framework allowed us to successfully create a unified worldview for all touchpoints, despite a tight production schedule.
Ngā Mema o te Rōpū: Creative Director: Moritaka Yoshida, Toshiyuki Nagamatsu / Art Director: Katsumi Tamura / Designer: Takahiro Sugawara, Hiroyuki Fukazu / Copywriter: Toshiyuki Nagamatsu / Printing Director: Moritaka Yoshida