Yingjiagong Baijiu Primary Function: Te Tāpiri Inu nā Wen Liu and Xianwen Wu

Ko te hoahoa Yingjiagong Baijiu Primary Function: Te Tāpiri Inu nā Wen Liu and Xianwen Wu he kaitoa whakahirahira o te 2020 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2020

Yingjiagong Baijiu Primary Function: Te Tāpiri Inu

nā Wen Liu and Xianwen Wu

Kiritaki: Anhui Yingjiagong Jiu Co., Ltd

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

32,677

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #89960

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Yingjiagong Baijiu Primary Function: Te Tāpiri Inu

Book Text: Ko Yingjiagong Baijiu he hoahoa tāpiri mō tētahi waipiro tāraiwhenua Hainamana. Ka whakamahia te āhua o te Maunga Dabie hei mātāpono hoahoa matua. Ka honoa te peita mangumangu tuku iho a Hainamana me te tuhi rārangi hei hanga i te āhua maunga. Ka whakamahia he wāhi mā whānui, ā, ko te kākāriki te tae matua. He kirihou te pouaka o waho hei whakaiti i te utu me te tuku kia hangarua. He uku te ipu me te taupoki, me te whakaoti tuku pūhua. E 136 mm te roa o te pouaka, e 116 mm te whānui, ā, e 290 mm te teitei. Ka whakaatu te hoahoa i te horopaki rewenatanga māori o te wharetāraiwhenua.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Yingjiagong Baijiu Primary Function: Te Tāpiri Inu te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Yingjiagong Baijiu Primary Function: Te Tāpiri Inu he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Yingjiagong Baijiu Primary Function: Te Tāpiri Inu he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The distillery of Yingjiagong locates in the Huoshan County of Anhui Province, an international ecological county belt at 30 degrees north latitude. The pollution-free mountain spring water in the Dabie Mountains in the nature reserve can produce a fine Baijiu. The Dabie Mountain has several natural advantages such as the ecological production area, the ecological water, the ecological raw material, the ecological fermentation, and the ecological recycling. The idea of the design is to promote the ecological and natural fermentation environment of Baijiu of Huoshan County. The design develops the product concept.
Inenga & Pēketanga: The outside packaging box size is 136mm in length, 116mm in width and 290mm in height.
Tūtohu: Technology, Style, Bottle shape design, Liangsanjiang, Sanxingdui, Cultural relic
Hangarau Whakanao: The outside box is made of plastic for cost reduction and recycling. The bottle is made of ceramic with a spray pint. The bottle cap is also made of ceramic.
Wero Hoahoa: In the early stage of the design process, the designers had not produced the combination of tradition and modernity elements of the project design style very well. So the designers have continuously improved the design expression and cost control, and then the final effect went well.
Rangahau: The distillery of Yingjiagong Baijiu has an ecological and natural geographical fermentation environment with a profound cultural background. After I had researched and visited the site of the distillery of Yingjiagong then I started to design the project.
Whakaaweawe: The design element uses Dabie Mountain as a creative point in this project. The distillery of Yingjiagong Baijiu is in the mountainous area. The topographical trend image of Huoshan county has inspired the design. The designers combined the mountain shape with the traditional Chinese ink painting and line expression on the design. The image of the design seems strong and full of charm. The overall colour of the design is white. The main colour tone is green with a strong Chinese calligraphy and painting feature. The design highlights the concept of Yingjiagong Baijiu the way Chinese people's sincere hospitality and the traditional Baijiu culture.
Roanga o te Kaupapa: The project started in November 2018 in Shenzhen and finished in March 2019 in Shenzhen.
Rerenga Mahi: he project aims to promote the natural Baijiu fermentation environment of the distillery of Yingjiagong. The distillery of Yingjiagong Baijiu places in the mountainous area of Dabie Mountain. Dabie Mountain has been used as a creative point in the design. The topographical trend map of Huoshan County also has inspired this design project. This design combines with a traditional Chinese ink painting and line expressions in the design to play a role in communication and promotion. In the later stage of design, the application of material and technology has continuously improved. The final result of the project went well.
Ngā Mema o te Rōpū: Designer Wen Liu
Designer Xianwen Wu
Designer Mao Li
Designer Weijie Kang
Whakamana Whakaahua: Image #1: Creator Wen Liu, Yingjiagong Baijiu, 2019
Image #1: Creator Xianwen Wu, Yingjiagong Baijiu, 2019
Image #1: Creator Mao Li, Yingjiagong Baijiu, 2019
Image #1: Creator Weijie Kang, Yingjiagong Baijiu, 2019
Image #1: Photographer Sailin Zhang, Yingjiagong Baijiu, 2019