Ko te hoahoa Steel City Te Tohu Whakaatu Hokohoko nā Responsive Spaces he kaitoa whakahirahira o te 2020 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Atanga, Tauwhitiwhiti me te Wheako Kaiwhakamahi.
HiriwaAtanga· 2020
Steel City Te Tohu Whakaatu Hokohoko
Kiritaki: Primetals Technologies Austria
Kaitoa o te A' Design Award Hiriwa i te Wāhanga Atanga
Kaitoa Tohu Manatokohia
Manatokohia te Tūnga Tohu mō #89866Te Hoahoa
Mō Steel City Te Tohu Whakaatu Hokohoko
Ko te Taone maitai he tauira whakaahua e whakaatu ana i nga mahi rino o nga ra kei mua. Kei roto i nga tauira kiriaku ahua-maata kua tuu ki runga i te pakitara arataki, he mata mo te whakaatu i nga momo whakamahi-take ma te whakakorikori i te Taone Tira: ka kowhiria tetahi o nga ahuatanga i nga pito, ka whakaohohia e nga kaiwhakamahi nga pakiwaituhi e whakaata ana i te nga tukanga me nga rere-mahi o te tipu rino i roto i te ahi o te marama me te tae e tohuhia ana ma nga tauira kiriaku kei runga. Ko te wheako katoa ka whakawhānuihia e tetahi paparanga korero ngaio, ka uru atu ki nga waahi ma te atanga haptic ahurei.
Te Whakamihi
Mō te A' Design Award Hiriwa
Ko Steel City Te Tohu Whakaatu Hokohoko te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Steel City Te Tohu Whakaatu Hokohoko he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Steel City Te Tohu Whakaatu Hokohoko he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.
I Muri i te Hoahoa
Kete Pāpāho
Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.
- Āhuatanga Motuhake
- The operation of the Steel City is bound to a unique rotary knob: While turning, several "steps" can be felt as "real" physical resistance. These are not analog in nature, but instead are generated through a magnetized liquid inside the knob's housing and can be programmed in realtime. The knob is programmed to adapt accordingly to every selected content and therefore enabling the experts from Primetals to focus on their visitors without ever taking their eyes off the presented stories.
- Inenga & Pēketanga
- Over 200 acrylic 3D-models of a steel plant positioned upon a 6,5 x 4,5 meter led-wall, which is positioned horizontally between 4 interactive terminals. Every terminal utilizes a rotational knob featuring haptical feedback that changes in realtime corresponding to its navigational state. Cubic dimensions of the whole installation: 8m x 5m x 5,5m. The led-wall is raised 60cm from the floor, housing the hardware necessary for operating the installtion beneath.
- Tūtohu
- haptic interface, digital staging, interactive installation, digital enhanced acrylic models
- Hangarau Whakanao
- Over 200 different semi-transparent acrylic 3D-models were designed and manufactured depicting the model of a modern steel plant and were placed on a 24 sqm led-wall. The interfaces of the terminals around the Steelcity are specifically designed and built for the purpose of a haptic and intuitive user-experience. On top of the installation is a special reflective material, which mirrors the whole visualization of the acrylic models on the led-wall and projects it towards the far corners of the stand, giving everybody an additional perspective.
- Wero Hoahoa
- While our client is highly specialized in the field of steelworks and thus needed to communicate complex technical information to its own clients and partners, we still wanted to maintain a very productive level of minimalism for this installation in order to deliver their messages in a crystal-clear and visually aesthetic manner. Also, for the people operating the terminals and navigating through the different use-cases, we needed a haptic interface that is simple enough, yet incredibly responsive to the user in order for them to fully concentrate on the dialog with their customers.
- Rangahau
- One of the research objectives was to develop an interface which can be programmed in real-time for the haptic rotary knob. We developed an in-house protocol which is able to communicate changes in the haptic structure to the hardware on the fly corresponding to the content on-screen. Another objective was to simplify the immensely complex processes and mechanisms of a steelplant to a stylized level which can be transported onto our model and create a visual language that is at the same time beautiful to watch and informative on a professional level.
- Whakaaweawe
- Our inspiration for this project was to merge the necessity of visualizing extremely complex processes with an easy to use and intuitive haptic interface. The goal was to have an installation that would deliver expert knowledge on point and at the same time act as an visual highlight of the stand while maintaining the structural complexity of its professional use-cases. We wanted to merge a magical experience with a top notch user experience into a tool that serves the expertise of our client and helps them to deliver this expertise effortless to all visitors at the trade show stand.
- Roanga o te Kaupapa
- June 2019 in Duesseldorf at METEC 2019
- Rerenga Mahi
- By selecting one of 12 scenarios at 4 terminals users can trigger animated sequences on the led-wall, which visualize the processes and work-flows of a steel plant in a firework of light and color. Steel is processed, data packets buzz through virtual lines, problems and solutions are displayed schematically and in context, always projected through the acrylic models on top. While the Steel City blends all stories perfectly, the terminals offer in-depth details to the individual users.
- Ngā Mema o te Rōpū
- Director: Markus Pargfrieder
Spatial Experience Developer: Katharina Mayrhofer
Interface Engineer: Julian Reil
Spatial Experience Designer: Martin Zeplichal - Whakamana Whakaahua
- Photo credits: Responsive Spaces & Philip Kistner Fotografie
Video credits: Responsive Spaces & Eyup Kuş
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