Lidu Sorghum Baijiu Te Kaupapa Matua: Te Takotoranga Waipiro nā Wen Liu and Bo Zheng

Ko te hoahoa Lidu Sorghum Baijiu Te Kaupapa Matua: Te Takotoranga Waipiro nā Wen Liu and Bo Zheng he kaitoa whakahirahira o te 2020 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Takai.

RinoTakai· 2020

Lidu Sorghum Baijiu Te Kaupapa Matua: Te Takotoranga Waipiro

nā Wen Liu and Bo Zheng

Kiritaki: Shenzhen Oracle Creative Design Co., Ltd

Kaitoa o te A' Design Award Rino i te Wāhanga Takai

18,031

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #89771

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Lidu Sorghum Baijiu Te Kaupapa Matua: Te Takotoranga Waipiro

Kuputuhi Pukapuka: Ko Lidu Sorghum Baijiu he hoahoa takotoranga mō tētahi waipiro sorghum nō Haina. I hangaia te pātara mai i te karaehe taimana i pēneheatia ki te kākano kākāriki, ā, ka whakamahia he pepa motuhake kua whakakoroheketia mō te tapanga pātara me te tapanga kakī. Ko te pōtae e whakakotahi ana i te whakarewa me te kirihou, engari ko te pouaka o waho i hangaia mai i te pepa motuhake pango he tauira koura me te pango. Ko ngā nekehanga o te takotoranga he 70 mm te roa, 70 mm te whānui, me te 260 mm te teitei. Ko te āhua e ahu mai ana i te tauira pātara taketake, ā, e whai ana i tētahi momo hōhonu whakaiti o nāianei. Mā ngā rauemi kua whakaitihia e whakaheke ana i te para, ā, e tau ana ki te reka o ngā kaihoko rangatahi.

Te Whakamihi

Mō te A' Design Award Rino

Ko Lidu Sorghum Baijiu Te Kaupapa Matua: Te Takotoranga Waipiro te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Lidu Sorghum Baijiu Te Kaupapa Matua: Te Takotoranga Waipiro he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Lidu Sorghum Baijiu Te Kaupapa Matua: Te Takotoranga Waipiro mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Lidu Sorghum Baijiu's brewing techniques began in the Yuan Dynasty. The technology of Baijiu making has been included in the list of Jiangxi Intangible Cultural Heritage after five generations. The idea of design is based on the basic prototype of Lidu Sorghum Baijiu's bottle. The design of Lidu Sorghum Baijiu conveys a contemporary minimalist fashion visual language. Young Chinese consumers could easily accept this visual result of design.
Inenga & Pēketanga: The packaging size is 70mm in length, 70mm in width and 260mm.
Tūtohu: Baijiu, Baijiu packaging, Chinese, Consumer, Visual Language
Hangarau Whakanao: The bottle is made of crystal glass and sprayed with green. The bottle label and the neck label are made of old special paper. The pattern text of the bottle is black and gold. The cap is made of metal and plastic. The box is made of black special paper. The text and pattern are gold and black gold.
Wero Hoahoa: It is very difficult to change the cognitive awareness of the product packaging of consumers. The design requires a lot of researching and analyzing the current market for the propose of breakthrough a traditional Chinese liquor packaging design. According to a big data analysis report that consumers are becoming more and more fashionable. A lot of consumers prefer a modern and minimalist design style. The way of consumption is becoming more rational.
Rangahau: In the age of high homogeneity of Chinese traditional liquor, the packaging design of Baijiu needs serious thinking on applying the visual language of Baijiu to distinguish similar products. The visual language of design should be accessible for consumers to understand. After analyzing the Baijiu market, it is found that consumers are not very familiar with Baijiu packaging. Thus it is important to apply an easy-to-understand visual language.
Whakaaweawe: The design inspiration is from daily life discovery. There are many textures on the surface of the vase that is mainly to enhance the glass quality. Also, many items on the shelves seem to have a similar design style in the supermarket. Many famous brands would like to make a differentiation with minority brands, so they design a display rack for their own product and the result is more vivid and classy. Thus I applied these discovery elements into my design to present an ecologically harmonious image.
Roanga o te Kaupapa: The project began in October 2018 in Shenzhen, China, and completed in November 2018 in Shenzhen, China.
Rerenga Mahi: This work breaks through the packaging form of traditional Chinese liquor. It is very often to see a lot of Baijiu packaging is traditional design style in the Chinese market. Those packaging are not suitable for the aesthetics of young consumers. They are also not beneficial for the trend of recycling environmental protection. So it is necessary to simplify the materials and technologies of packaging in the design process. The way of consumption should return to the quality of the product itself, rather than the gorgeous packaging as it would lead to a waste of resources. My design intends to change the product packaging awareness of consumers and customers.
Ngā Mema o te Rōpū: Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang
Whakamana Whakaahua: Image #1: Creator Wen Liu, Lidu Sorghum Baijiu, 2018
Image #1: Creator Bo Zheng, Lidu Sorghum Baijiu, 2018
Image #1: Creator Weijie Kang, Lidu Sorghum Baijiu, 2018