Mi Bluetooth Headset Mini Te Mahi Matua: Te Whakapaipai Pane Whakarongo nā Xiaomi

Ko te hoahoa Mi Bluetooth Headset Mini Te Mahi Matua: Te Whakapaipai Pane Whakarongo nā Xiaomi he kaitoa whakahirahira o te 2020 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2020

Mi Bluetooth Headset Mini Te Mahi Matua: Te Whakapaipai Pane Whakarongo

nā Xiaomi

Kiritaki: Xiaomi

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

25,887

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #89158

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Mi Bluetooth Headset Mini Te Mahi Matua: Te Whakapaipai Pane Whakarongo

Ko te Mi Bluetooth Headset Mini he whakapaipai i hangaia mō tētahi pane whakarongo hākinakina iti. He iti noa te anga o te pane whakarongo, ā, kotahi noa te pātene porowhita kei runga. Ka whakamahi te whakapaipai i ngā whakaahua o ngā kaiwaiata rongonui, nō reira ka pānuitia te anga hua-manu hei māhunga, ā, ko te pātene hei waha tuwhera. Ka whakaatuhia he kaiwaiata, he kaiārahi rānei, ā, ka hoatu he āhuatanga ki tētahi hua māmā noa. He paepae PET e mau ana i te pane whakarongo me te kaiwhakahaere ki mua, ā, ka huna tonu ngā uaea. He uhi pepa e pupuri ana i te hanganga kia mārō ai. Ko te whāinga o te hoahoa he tō mai i ngā kaiwhakamahi i waenga i te 18 me te 29 tau te pakeke.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Mi Bluetooth Headset Mini Te Mahi Matua: Te Whakapaipai Pane Whakarongo te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Mi Bluetooth Headset Mini Te Mahi Matua: Te Whakapaipai Pane Whakarongo he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Mi Bluetooth Headset Mini Te Mahi Matua: Te Whakapaipai Pane Whakarongo he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The design of the product is quite minimalistic, with only a circular button on the shell. To make it more interesting, the design use images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element.
Inenga & Pēketanga: dimension: height 79mm, Length 110mm, width 28mm
Tūtohu: Handset, electronic, packaging, colorful, musician
Hangarau Whakanao: The visual design require to hide the wires, only leave the headset and controller out. Therefore the packaging structure design must consider how to hide the wires and still keep the whole packaging structure solidly. By using PET tray inside and a paper cover outside, the front of the packaging only shows the handset and controller.
material: Paper, PET
Wero Hoahoa: As the target audiences are 18 to 29 year-olds, the design should make the products most close to the trendy of young's culture.
Rangahau: Mi Bluetooth headset is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 10 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the design task to add some attractive elements to its packaging and make it outstanding from the shelves.
Whakaaweawe: In current China, the young generation has a rage for animation, comics, and games. They spontaneously create a lot of trending content that personified objects into lively characters. To make this low-profit product easier to approach the young generation, our design strategy is to imbue a product with personality and to visually personify the product.
Roanga o te Kaupapa: The project started in April 2018 and finished in April 2019 in Beijing, China
Rerenga Mahi: The design of the product is quite minimalistic, with only a circular button on the shell.
To make it more interesting, designers use images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element.
Pātene: Copyrights belong to Xiaomi, 2019
Ngā Mema o te Rōpū: Design director: Lu Chen
Packaging Designer: Yan Ni
Packaging structure design: Zhizhuang Song
Whakamana Whakaahua: Image #1:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge