Happy Ginger Ale Te Mahi Matua: Te Kōpaki Inu nā Wen Liu and Jiayi Sun

Ko te hoahoa Happy Ginger Ale Te Mahi Matua: Te Kōpaki Inu nā Wen Liu and Jiayi Sun he kaitoa whakahirahira o te 2020 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2020

Happy Ginger Ale Te Mahi Matua: Te Kōpaki Inu

nā Wen Liu and Jiayi Sun

Kiritaki: Shenzhen Oracle Creative Design Co., Ltd

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

29,817

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #88703

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Happy Ginger Ale Te Mahi Matua: Te Kōpaki Inu

Ko Happy Ginger Ale he hoahoa kōpaki mō tētahi inu tinitia e hokona ana i roto i ngā kēna konumōhi. He 115 mirimita te roa, 66 mirimita te whānui, ā, 66 mirimita te teitei o ia kēna. Ko te tino whakaahua he pikitia i tāia ā-ringa mō ngā pūāhua tokowhā, ko Ginger Man, ko Ginger Lady, ko Ginger Grandma me Ginger Kid ō rātou ingoa. Ko ngā āhua tokowhā he tohu mō ngā tāne, ngā wāhine, ngā pakeke me ngā tamariki. Kei te pupuri ia pūāhua i tētahi kēna, ā, e whakaatu ana i te āhua koa. Ko te whakatakoto māmā, ohooho hoki e whai ana ki te waihanga i tētahi hononga ā-kare ā-roto me te powhiri i ngā kaihoko ki te whakamātau i te reka o te tinitia.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Happy Ginger Ale Te Mahi Matua: Te Kōpaki Inu te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Happy Ginger Ale Te Mahi Matua: Te Kōpaki Inu he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Happy Ginger Ale Te Mahi Matua: Te Kōpaki Inu he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The idea of producing a ginger beverage packaging design is I expect the design could increase a greater willingness to taste this unique flavor of the beverage. The design has four representative people who are men, women, old and young. The picture of those four characters hold beverage cans respectively. Their face blushed faintly and present a satisfying state in my designed picture. I expect that consumers could turn out an emotional connection when they see this series of packaging on the market. The illustration on the beverage jar seems to say to the consumer, "Can you give it a try?" I believe the emotive interaction is a unique part of the design.
Inenga & Pēketanga: The packaging size is 115mm in length, 66mm in width and 66mm in height.
Tūtohu: Ginger Beverage, For Young and Old, Relaxing, Illustration, Beverage Packaging
Hangarau Whakanao: The design material is made of aluminum can.
Wero Hoahoa: In the initial stage of the project, I have not to search a proper breakthrough point for a promotion perspective of ginger beverage. Because of a biased of ginger beverage seems to show up in China. Therefore it is hard to find a ginger beverage that is produced by the Chinese manufacturer. As ginger is generally using as a cooking condiment or medicinal material appears in our daily life but not a daily drink. However this type of drink is a popular selling product as Coke and Sprite at abroad. I used to have resisted the flavor of ginger after attracted by the unique taste of the ginger drink. Therefore I would like to do an experiment to design a lively effect of the drink. To make a difference from the graphic design of traditional advertising graphic design I would like to express a relaxing picture of hand drawing. It encourages people to get interested in the product and then they would be willing to taste.
Rangahau: Although a ginger beverage is very popular in the overseas market. However the Chinese consumer seems to resist for the ginger drink without tasting. As they consider a ginger beverage would be an astringent taste as ginger soup. The design of four figures illustration represents to the men and women, old and young. I expect that consumer can turn out an emotional connection when they see this series of packaging on the market.
Whakaaweawe: The inspiration comes from I tasted the ginger drink and impressed by its taste when I studied abroad. Moreover it is a rarely seen ginger drink in the Chinese market. The taste of the ginger beverage is refreshing and sweet. The ginger beverage is suitable for both young and old people. Thus I would like to design packaging for a ginger beverage in order to attract more people to taste this drink.
Roanga o te Kaupapa: The project started in April 2018 in Shanghai and finished in December 2018 in Shanghai.
Rerenga Mahi: The illustration of the figure image is the main visual of the packaging design. Because I would like to highlight an actual connection with the consumers by the design. In the creative process, I decided to apply a simple and vivid effect on the design image. The design could tell a story in the simplest and most straightforward way. I applied four representative characters in the main image of the design. They are named as Ginger Man, Ginger Lady, Ginger Grandma, Ginger Kid. The packaging design style of beverage is suitable for all ages.
Ngā Mema o te Rōpū: Designer: Wen Liu
Designer: Jiayi Sun
Designer: Weijie Kang
Whakamana Whakaahua: Image #1: Creator Wen Liu, Happy Ginger Ale, 2018
Image #1: Illustrator Jiayi Sun, Happy Ginger Ale, 2018
Image #1: Creator Weijie Kang, Happy Ginger Ale, 2018