Cong Tai Baijiu Mahi Matua: Whakatakotoranga Inu nā Wen Liu and Junyi Xiao

Ko te hoahoa Cong Tai Baijiu Mahi Matua: Whakatakotoranga Inu nā Wen Liu and Junyi Xiao he kaitoa whakahirahira o te 2020 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2020

Cong Tai Baijiu Mahi Matua: Whakatakotoranga Inu

nā Wen Liu and Junyi Xiao

Kiritaki: He Bei Han Dan Cong Tai Wine Business Co.,Ltd

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

30,907

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #88605

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Cong Tai Baijiu Mahi Matua: Whakatakotoranga Inu

Ko Cong Tai Baijiu he hoahoa whakatakotoranga whakamaharatana mō tētahi waipiro Hainamana i tukuna mō te tau o te kiore. Ka tangohia te tauira matua mai i te pupuri kūaha o te hoahoanga whare tuku iho o Haina, e tohu ana ki te kiore hei kararehe tuatahi o ngā tohu āriki e whakatuwhera ana i te tau. Ka honoa e te tapanga o roto ngā āhua o te kiore me te moni hei tohu i te taonga me te waimarie, i te wā e whakamahi ana te mōwhiti o waho i tētahi tauira kānapanapa hei painga koiora. He uku te pounamu me te kakano māpere, ā, kua oti te whakaoti mā te tā whakawhiti wai.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Cong Tai Baijiu Mahi Matua: Whakatakotoranga Inu te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Cong Tai Baijiu Mahi Matua: Whakatakotoranga Inu he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Cong Tai Baijiu Mahi Matua: Whakatakotoranga Inu he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: To welcome and also to remind people of the coming year of rat in 2020, the designers hereby design a zodiac baijiu with commemorative value. Additionally, the design transfers a memorable meaning for this coming rat year.
Inenga & Pēketanga: The packaging box size is 160mm in length, 130mm in width and 320mm in height.
Tūtohu: Illustration, Craft, Zodiac Baijiu，Chinese Culture, Rat
Hangarau Whakanao: The material of the bottle is made of ceramic. The design uses the technology of water transfer printing.
Wero Hoahoa: The idea of changing an image of the rat as an anthropomorphic figure in the design is to break the traditional impression of the image of the rat. In this case, this image can be better accepted and spread.
Rangahau: In order to greet the coming Chinese rat year, the designers hereby design a product packaging design with a commemorative value specially. The outcome of design style and direction is from researching and understanding the rat.
Whakaaweawe: The inspiration of the main design of the product is a style of a catch on a Chinese ancient architecture door. It implies that the rat is the first zodiac that opens the door of Chinese year. Moreover the internal side of the design which blends in the form of rat and coin suggests the meaning of wealthy and auspicious. While the external side applies the radiant effect to create a lively atmosphere. The using material of the design bottle is a marble ceramic to presents Chinese characteristics.
Roanga o te Kaupapa: The project started in March 2019 and finished in April 2019 in Shenzhen.
Rerenga Mahi: For better conveying Chinese traditional culture to the world completely and encouraging people to love Chinese culture in a deeper meaning.
Ngā Mema o te Rōpū: Designer：Wen Liu
Designer：Junyi Xiao
Designer：Huimin Gong
Designer：Weijie Kang
Whakamana Whakaahua: Image #1: Creator Wen Liu, Cong Tai Baijiu, 2019.
Image #1: Creator Junyi Xiao, Cong Tai Baijiu, 2019.
Image #1: Creator Weijie Kang, Cong Ta Baijiui, 2019.
Image #1: Illustrator Huimin Gong, Cong Tai Baijiu, 2019.