Peke ki te ihirangi
Ten Panui nā Kalyani Kamat Bambolkar and Ling Lee

Ko te hoahoa Ten Panui nā Kalyani Kamat Bambolkar and Ling Lee he kaitoa whakahirahira o te 2020 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.


HiriwaWhakairoiro· 2020

Ten Panui

nā Kalyani Kamat Bambolkar and Ling Lee

Kiritaki: Kingston University, Kingston School of Art

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Whakairoiro

47,185

Ngā Tae

Te Hoahoa

Mō Ten Panui

Ko te hoahoa he kaupapa whakatairanga mo te huihuinga whakaaturanga a te Whare Wananga o Kingston & #039; Ko nga whakaahua mo tenei kaupapa ka mahia ma te hanga 'X' he tohu na runga i te tinana o te tauira e tohu ana i te tohu o nga kakahu i runga i te tinana o tetahi. &#039 ;X' tohu hoki te tekau tau o te kura ahua o Kingston whare wānanga. I tukuna te E-vite ki nga manuhiri katoa, ka whakaatuhia nga panui me nga panui ki te Whare Taonga Hoahoa o Raanana.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Ten Panui te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Ten Panui he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Ten Panui he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake
Kingston University completed 10 years of its MA fashion course, so they decided to showcase their student's finest works at The Design Museum, London. The brief was to design posters without showing the actual student’s work and typical fashion elements. The posters were designed by showing marks of clothes on one’s body in the shape of ‘X. These posters were displayed all around the event and further used in other design elements, such as E-invites, brochures, stage slideshow etc.
Inenga & Pēketanga
Brochures were printed out in 297 x 420 mm and folded into half.
Posters were printed out in 841 x 1189mm.
Tūtohu
poster, design, fashion, visual communication, fashion show, art, brochure, E-invite
Hangarau Whakanao
The posters were a culmination of both photography and graphic design. After the photoshoot, the raw images were enhanced in Adobe Photoshop and designed filling in the details about the event date, time and venue.
The photos were also used for E-invites and brochures. The E-invites were sent out a week before the event so that the guests could RSVP. The brochures had details and schedule of the event and contact information about each of the fashion students that participated.The photos were also used for E-invites and brochures. The E-invites were sent out a week before the event so that the guests could RSVP. The brochures had details and schedule of the event and contact information about each of the fashion students that participated.
Wero Hoahoa
The marks were created with the help of ribbons, clothes and rope. But, the marks were quickly fading away and not visible in the shots. The struggle was to make the shots quick and clear.
Rangahau
A fashion event was hosted by Kingston University in the month of October to celebrate the tenth anniversary of their MA Fashion course. 10 fashion students were selected to showcase their works. The brief was to design posters without showing the actual student’s work and typical fashion elements. The repetition of ’10’ initiated the concept of using ‘X’ as an identity for this event. Initial concepts consisted of graphics created around ‘X’. However, this was not approved by the fashion department’s leadership, as according to them, the graphical posters did not reflect fashion. Interestingly they did like the concept of using ‘X’ as a part of branding. After having experimented with few concepts, a thought came about representing fashion as people instead of clothes. To accomplish this, an idea of showing marks left on one's body in the form of ‘X' by these designer clothes was finalised. A photo shoot was done and marks were created with the help of ribbons, clothes and rope. The photos were then integrated into posters, brochures and E-invites.
Whakaaweawe
A fashion event was hosted by Kingston University in the month of October to celebrate the tenth anniversary of their MA Fashion course. 10 fashion students were selected to showcase their works. The repetition of ’10’ initiated the concept of using ‘X’ as an identity for this event. The brief was to design posters without showing the actual student’s work and typical fashion elements. This led to an idea of showing marks left by these designer clothes on one’s body in the shape of ‘X’ to symbolize this event.
Roanga o te Kaupapa
The project started at the end of September 2017 and finished in October 2017 in London, UK.
Rerenga Mahi
The posters were designed for the audience to get excited about the fashion show. As the images on the posters did not reveal the work of the students in any way, it created curiosity about the event.
Pātene
The posters and images are owned by Kingston University.
Ngā Mema o te Rōpū
Designer: Kalyani Kamat Bambolkar
Designer: Ling Lee
Whakamana Whakaahua
All Photo credits: Kalyani Kamat Bambolkar

Kaitautoko

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