Care for Mom to Be Kaupapa Whakamōhio Pāpori nā Seyon Kim

Ko te hoahoa Care for Mom to Be Kaupapa Whakamōhio Pāpori nā Seyon Kim he kaitoa whakahirahira o te 2020 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Pāpori.

ParahiPāpori· 2020

Care for Mom to Be Kaupapa Whakamōhio Pāpori

nā Seyon Kim

Kiritaki: Seyon Kim

Kaitoa o te A' Design Award Parahi i te Wāhanga Pāpori

26,133

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #87971

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Care for Mom to Be Kaupapa Whakamōhio Pāpori

He Kaupapa Tiaki mō te Whāea Āpōpō he kaupapa whakamōhio ā-iwi e pā ana ki ngā hiahia o ngā wahine hapū e haere ana. E tono ana te kaupapa ki ētahi atu kaihaere kia hōmai he nohoanga i runga i te tereina, i te mātāpuna rānei mō te tū waka. Ka tupu te tuakiri ātea mai i tētahi waitohu e hono ana i te āhua o te tangata hapū ki te hanga ngākau, hei tohu i te hapūtanga me te manaakitanga. Ka whakamahia he tae mahana pāratini, he whakauru i te whero me te karaka, hei whakakapi i te tae e tino hono nuitia ana ki te hapūtanga. Kei ngā pōneke me ngā tīkiti tereina tā, e mau ana te waitohu i ngā teihana me ngā wāhi tū waka.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Care for Mom to Be Kaupapa Whakamōhio Pāpori te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Care for Mom to Be Kaupapa Whakamōhio Pāpori he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Care for Mom to Be Kaupapa Whakamōhio Pāpori i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Care for Mom To Be is a campaign that promotes awareness of the needs of traveling pregnant women. It encourages other to offer a seat on a train or a place to park their car. The campaign grows from a logo that combines the figure of a pregnant person and the shape of a heart. This was designed to appeal to both men and women, and to encourage both sexes to respond positively.
Inenga & Pēketanga: Poster: 27"x40"
Subway ticket: 1.5"2.5"
Tūtohu: care, pregnant, awareness, campaign
Hangarau Whakanao: The human figure and heart embedded in the logo are meant to represent a “pregnancy” and “care,” with or without the supporting text. In its full form, it uses a simple twist of a familiar isotype figure, balanced with supporting text.
Wero Hoahoa: The design challenge was to create that is easy to understand and something memorable. I also wanted to choose the brand color that is more neutral so the pregnancy or women related color doesn't always have to be a pink color. The warm pastel color of mixed red and orange was chosen to represent the underlying significance: Hope, Love, Care, and Belongingness. The word-mark and overall typeface are Neutral that is a friendly sans serif text font with unmistakable character yet universal appeal.
Rangahau: There was a huge issue in South Korea about the suffering of pregnant women who commute in the subway. I also realized that in the United States, there isn't any designated seats or parking spaces for pregnant women. I read an article from the New York Times and also a few blog posts discussing the low awareness of pregnant people in the U.S. When I interview pregnant women, the answer for this issue wasn't complicated to be solved. More care in the public such as offering a seat to them or a bit more generosity was what they really needed.
Whakaaweawe: Pregnant women are often overlooked, especially in transit. This campaign endeavors to promote awareness of the needs of pregnant women, and encourages others to create a more welcoming environment for them.
Roanga o te Kaupapa: 3 weeks in New York City.
Rerenga Mahi: This campaign is intended to be viewed in public especially for people in a commuting location like a subway station and parking lot. By looking at the promotional materials, and actually being able to physically interact with the subway ticket with the campaign logo, the viewers can raise their awareness about care for pregnant women.
Ngā Mema o te Rōpū: Seyon Kim
Whakamana Whakaahua: Photographed by Seyon Kim