Bakers Dozen Egg Carton Pouaka Hēki nā Randy Ludacer

Ko te hoahoa Bakers Dozen Egg Carton Pouaka Hēki nā Randy Ludacer he kaitoa whakahirahira o te 2020 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2020

Bakers Dozen Egg Carton Pouaka Hēki

nā Randy Ludacer

Kiritaki: Baker's Dozen Egg Cartons, LLC

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

33,180

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #87428

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Bakers Dozen Egg Carton Pouaka Hēki

Ko te Pouaka Hēki a te Baker's Dozen he pouaka penupenu whakatika e taea ana te whakamahi anō, e mau ana i ngā hēki 13. Ka whakaritea ngā hēki ki ngā rārangi e rua o te whā, me te rārangi o te rima i waenganui i a rāua. He 100 ōrau pepa hangarua te pouaka, e whakamahi ana i te tikanga tuku iho o te muka pepa whakatika. Ka whakahaeretia e ngā mīhini kōpaki nui ngā tau taurua o ngā hēki, nō reira ko te pouaka hēki-13 he mea whakaaro mā ngā kaihanga iti e kōpaki ā-ringa ana i ngā hēki i ngā tūranga pāmu me ngā mākete a ngā kaipāmu. Ka mau tonu te māeneene o te mata i te tohu kua tāia ki roto, nō reira ka taea e ngā kaipāmu te tāpiri i ā rātou ake tapanga.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Bakers Dozen Egg Carton Pouaka Hēki te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Bakers Dozen Egg Carton Pouaka Hēki he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Bakers Dozen Egg Carton Pouaka Hēki he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: A reusable, molded pulp egg carton that holds 13 eggs. For small egg producers who pack their eggs by hand. Farm stands, farmer's markets and the like.
Inenga & Pēketanga: Width 210 mm x 152 mm x 72 mm (closed)
Tūtohu: egg carton, baker's dozen, package design, structural design
Hangarau Whakanao: Although the Baker's Dozen Egg Carton contains an unconventional number of eggs, it is manufactured using a deliberately traditional method. Egg cartons made of molded paper fiber have have a long history. In this way the Baker's Dozen carton was designed to be structurally strange, yet familiar. (It is also made of 100% recycled paper.)
Wero Hoahoa: Realizing that our customers were not retail consumers, but small poultry farms, we consulted directly with them - the famers who had been contacting us. What we learned that their customers typically reuse cartons, bringing them back to be refilled. Realizing that our customers had customers of their own, we came up with a self-effacing, debossed logo. This gave farmers the option of smoothly covering our logo with their own labels. Or they could simply rely on the carton's self-explanatory statement: "Contains 13 Farm fresh Eggs."
Rangahau: Early on, a few large egg producers had expressed interest in our new 13-egg carton, but their egg-packing machinery was only designed to pack eggs in pairs. They could only handle even numbers like, 6, 12 or 18 eggs. To pack an odd number like 13 eggs, they would need to make a major retooling investment.

This meant that, for the time being, our cartons would only be practical for small egg-producers who would be packing their eggs by hand. (Farm-stands, farmer's markets and the like.)
Whakaaweawe: Maybe it was a counter-intuitive response to finding out that my cholesterol levels were slightly elevated. But, in 2011, I began to play around with an idea for fitting even more eggs into a carton. The Baker's Dozen Egg Carton was the eventual result.
Roanga o te Kaupapa: The project has taken about 8 years, in all, to complete.
Rerenga Mahi: In 2012, when the Baker's Dozen Egg Carton was still only a concept, the Huffington Post listed the Baker's Dozen Egg Carton as 1 of several packaging concepts they wished were real.

Naturally, I wanted to grant their wish. But how?

Then I got a call in from Willow Valley Farms in Nebraska. And I had to tell them what I'd told so many others: that the product did not yet exist.

Together we formed Baker's Dozen Egg Cartons, LLC
Pātene: Baker's Dozen Egg Cartons, LLC. (trademarks pending)