Meat n Beer Ko Te Hoahoa Waitohu nā Mateus Matos Montenegro

Ko te hoahoa Meat n Beer Ko Te Hoahoa Waitohu nā Mateus Matos Montenegro he kaitoa whakahirahira o te 2020 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

ParahiWhakairoiro· 2020

Meat n Beer Ko Te Hoahoa Waitohu

nā Mateus Matos Montenegro

Kiritaki: Meat n Beer

Kaitoa o te A' Design Award Parahi i te Wāhanga Whakairoiro

13,935

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #87395

Tūhura Ratonga Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Meat n Beer Ko Te Hoahoa Waitohu

E kiia ana ko te Meat n Beer te toa rangatira e hoko ana i nga kai me nga pia. Ko te whakaawe mo te waitohu i puta mai i te whakakotahi o o raatau taonga ariki e rua. Mai i nga upoko o nga kararehe o mua me o ratou haona tohu, i hurihia me te hoahoa tohu i roto i te vector waea raima waikura hou, e hono ana me etahi atu mea tawhito, te pounamu pia. Ko te taahitanga kei roto i te waahi whaihua me te kino, he maamaa me te huatau ki te tohu kotahi kei hea te tuhinga me te whakapakoko te ahua kotahi. Kei te whakatangihia te panui taahono me te whakakotahi i te peera tawhito o te Tohu Ahumahi me te Tuhinga hou.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Meat n Beer Ko Te Hoahoa Waitohu te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Meat n Beer Ko Te Hoahoa Waitohu he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Meat n Beer Ko Te Hoahoa Waitohu i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Meat n 'Beer was thought to be a reference store in the sale of Meats and Special Beers. From internationally famous brands to national reference beers, and meats with Kobe Beef from waygu. The logo came from the junction of the two products, uniting in a single symbol, using the negative space for that, where text and image form a single image. The drawing made from straight lines makes a strong and sturdy shape with an artisan shaped style.
Inenga & Pēketanga: Packaging and the paper bags came in various shapes for each type and size of product.
Tūtohu: Meat, beer, store, kobe, brand, logotype, packaging, design, prime
Hangarau Whakanao: Several pieces were produced, from kraf paper bags printed on offset, corten steel facade plate, growler bottle and silk screen printed cups, thermal bags, business cards, wrapping paper and a wooden box with the logo cut out laser for special gifts.
Wero Hoahoa: The two main challenges were to use common and well-known forms and used in a unique and innovative way incorporating elegance and authenticity.
Rangahau: The survey was conducted with a group of consumers and friends of the owners, both in the preparation of the briefing and in the brand approval focus group.
Whakaaweawe: Inspired by the traditional cattle heads with their pointed horns, we transform this iconic design into a modern, rustic wireframe vector shape, interacting with another traditional element, the longneck beer bottle. The two unite in a positive and negative, succinct and elegant way.
Roanga o te Kaupapa: Started in july 2016, and ended with the opening of the second store in december 2018.
Rerenga Mahi: The design was done thinking together with the architecture project, so that the whole of the store and brand was integrated.
Ngā Mema o te Rōpū: Mateus Matos Montenegro