Logotype SETMA Ko Te Waitohu nā Mateus Matos Montenegro

Ko te hoahoa Logotype SETMA Ko Te Waitohu nā Mateus Matos Montenegro he kaitoa whakahirahira o te 2019 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

ParahiWhakairoiro· 2019

Logotype SETMA Ko Te Waitohu

nā Mateus Matos Montenegro

Kiritaki: Mateus Matos Montenegro

Kaitoa o te A' Design Award Parahi i te Wāhanga Whakairoiro

15,733

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #85377

Tūhura Ratonga Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Logotype SETMA Ko Te Waitohu

Ko te tohu o te SETMA, Ko te Tuhipoi o nga Taonga me te Taiao a te Taiao mo te Jijoca de Jericoacoara, te tohu o te taanata me nga mea whakamiharo o te taone nui, mai i te Blue Lagoon, te Serrote, te Pierced Stone, te Moana me nga tohu o te Rangi i roto i nga Dunes. Na te kaihoahoa i whakakotahi i enei mea katoa i te ahua o te whakakotahitanga me nga whakamahinga o nga waahanga o nga ngaru tote, e tohu ana i te waa, te toenga me te taurite i waenga o te ataahua taiao me te wheako e whakaratohia ana e te taone, e tino ataahua ana e o raatau taangata me nga manuhiri huri noa i te ao.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Logotype SETMA Ko Te Waitohu te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Logotype SETMA Ko Te Waitohu he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Logotype SETMA Ko Te Waitohu i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The SETMA, the Municipal Tourism and Environment secretariat, brand of Jijoca de Jericoacoara must be what the municipality and its environment represents for all the people who enjoy the unique and wonderful moments of happiness and peace there. It must be an extremely expressive brand, but light and harmonious. A visual representation of a paradise.
Inenga & Pēketanga: The logo showcases the five colorful natural elements that unify and represent the city of Jijoca de Jericoacoara. We transformed these elements in icons and unified those using harmonious sine waves curves, implying they are all part of one environment. We overlapped the elements that connects between themselves.
Tūtohu: Jijoca de jericoacoara, setma, logotype, environment, harmony, transcendent, tourism
Hangarau Whakanao: The mais insight of the design was to unify all the main city elements using the harmony that their own environment provides, with the sine curves waves in resonance with nature.
Wero Hoahoa: The main creative challenge in the concept was to find a way to be simple, but at the same time represents the whole city, environment and the amazingness feeling of freedom, all together connected with nature.
We found this harmony in the sine waves that represent all life. We are all made of energy waves that resonate with each other and our environment.
Rangahau: The research for the design was to find what where the main elements of the city. Witch ones represented more the city as a whole. The collection of data came from a study related do images from social media and which ones were most shared by its visitors.
Whakaaweawe: The logotype appropriates the natural wonders of the municipality to represent in a drawing everything that it offers to its tourists and visitors. From the lagoon, the serrote, the pierced stone, the sea and the iconic sunset on the dunes.
To unify all these elements, we use harmonious curved sine-wave elements, which represent the frequency, balance, harmony and equilibrium between all the natural beauty and the transcendent experience it provides.
Roanga o te Kaupapa: The project started by the end of January 2018 and ended in the middle of March 2018.
Rerenga Mahi: From the beginning of the project, the main idea was to have a harmony, an energy, a flow in which the design would represent the environmental wonders with de transcendent feeling of its users.
Ngā Mema o te Rōpū: Mateus Matos Montenegro