Pastry Gift Box Te Pouaka Koha nā Fudesign - Kazuo Fukushima

Ko te hoahoa Pastry Gift Box Te Pouaka Koha nā Fudesign - Kazuo Fukushima he kaitoa whakahirahira o te 2019 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2019

Pastry Gift Box Te Pouaka Koha

nā Fudesign - Kazuo Fukushima

Kiritaki: Shanghai Yuyuan（group）co. Ltd

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

29,895

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #77858

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Pastry Gift Box Te Pouaka Koha

Ko Mr. Qiao he parani keke o Yu Yuan. Kei te whai te waitohu ki te horapa me te whakaputa korero pai mo te waahi tirohanga me te taone nui o Shanghai. Ko te whakatenatena o te hoahoa mai i te hoahoanga o mua o Shanghai, e tohu ana i te ahurea ahurei. Ko te hoahoa auaha i uru ki te quintessence o te hoahoanga ka taea te ahua tohu o te ahua tawhito-Shanghai, kua whakakotahi ki te ahua hou. Ko te putea koha hei kukume i nga tuuruhi ki te hoko hei taonga motuhake o te rohe.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Pastry Gift Box Te Pouaka Koha te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Pastry Gift Box Te Pouaka Koha he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Pastry Gift Box Te Pouaka Koha he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Yu Yuan is a famous historical scenery spot in Shanghai. Mr. Qiao is a pastry brand owned by the operating company of Yu Yuan. This is a Brand LOGO and package design project for Mr. Qiao. The design blended the western style pastry with old-shanghai style, using the image of Shikumen (literally stone gate), which is the traditional Shanghai architecture. It is evaluated as a differentiated design during the market of tradition food which is full of the outdated design.
Inenga & Pēketanga: Width 250 mm x Depth 250 mm x Height 32 mm
Tūtohu: Food, Package, Logo, Old Shanghai,
Hangarau Whakanao: The key potion of this design is the combination of Chinese and Western styles.
The logois in the shape of a Chinese seal, suggesting that Mr. Qiao is a made in China brand of western-style pastry. This is a modern design which fits the times.
The packaging box is square with Chinese style. The simplest lines are used to represent Shikumen (literally stone gate). The gate is hollowed-out in the middle to show the LOGO, which has symbolic meaning.
The main color of the package is celadon green, representing old Shanghai.
When the inner box is opened, on the golden paper, the consumers will see the pattern of birds and phoenix tree leaves which symbolizes old Shanghai. This unique design brings surprise to the consumers.
Wero Hoahoa: The core concept of the package design is modern nostalgic Shanghai. With this concept, the design should reflect charm of traditional Shanghai. Furthermore, the packaging style should be brand-new and unique, bringing topics for the tourists.
Rangahau: Field work has been done on Yu Garden and analysis has been made on the client’s present products and competitors. The target group is tourists visiting Yu Garden. Our competitors include not only Shanghai local brands and domestic brands, but also international brands (Japanese brands, Taiwanese brands, etc.) of gift box. Finally, the product positioning was confirmed as Modern Nostalgic Shanghai.
Whakaaweawe: In Shanghai, the year of 1800 is known as a Magic period. Full of historical stories, culture and arts attracted the generation by generation afterwards. By that time, architecture is the most representative of the unique culture. With the most advanced construction technology, integrated French style and tradition Chinese style, a brand-new culture was created. The creative design absorbed the quintessence of that age to take into this new era.
Roanga o te Kaupapa: The project started in November 2018 in Shanghai and finished in January 2019.
Rerenga Mahi: This gift box is sold in the scenery spot and online store of Yu Yuan. Targeting tourists out of Shanghai, from the country and worldwide. The image of design could be a symbolic of the city. Attracted the tourists to purchase as local specialty. It has been a spreading of Shanghai culture around the world as the tourists present it to friends and relatives.
Ngā Mema o te Rōpū: Creative Directer: Kazuo Fukushima
Art Directer: Haruka Takeuchi
Designer: Haruka Takeuchi
Account Manager: Ying Zhou
Printing execution: Kuai Hu (Beijing) Printing