Ko te hoahoa Kalitva Katoa O Te Hua nā Lana Raizen he kaitoa whakahirahira o te 2019 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

ParahiWhakairoiro· 2019

Kalitva Katoa O Te Hua

nā Lana Raizen

Kiritaki: Kalitva

Kaitoa o te A' Design Award Parahi i te Wāhanga Whakairoiro

14,245

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #73261

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Kalitva Katoa O Te Hua

I hangaia te raarangi mo te kaihanga Russian i nga taputapu tunu. I runga i nga hua o te whanaungatanga me te tātaritanga whakahiato o nga kohikohinga katoa, i kowhiria nga mea kakara tino pai, nga otaota me nga huawhenua, i whakakii i te hoahoa o te raarangi me te whakanui i nga painga o ia kohinga. Ko te hipoki matua o te putumutu me te tapahi i te ahua o te parai parai, ma te whakaatu o te whakaahua o te kara o te kohinga. Ko nga ringaranga o te paraihe me nga kohua i te rua o te taupoki ka whakatikahia e te riu maeneene pa-pa, me te whakaatu i te kapinga tonu o enei kakau.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Kalitva Katoa O Te Hua te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Kalitva Katoa O Te Hua he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Kalitva Katoa O Te Hua i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The catalog of cooking utensils for Russian manufacturer. It shows the advantages of each collection, each item from a different angle. The overall picture is complemented by photos of food, spices, herbs. The main cover of the catalog is made with a cutting in the form of a frying pan, through which the color photo of the new collection shows through. The handles of the frying pans and pots on the second cover are varnished by soft-touch laque, imitating the actual coverage of these handles. Photo and video can not convey this effect and sensations.
The catalog was presented by the company at an international exhibition HouseHold 2018.
Inenga & Pēketanga: Width 210 mm x Depth 9 mm x Height 250 mm
Tūtohu: catalog, book, product, kalitva, design, creative, page, layout, booklet, brochure, utensils
Hangarau Whakanao: Main cover: matt paper, 300g/m2, a cutting in the form of a frying pan.
Second cover: glossy paper, 250g/m2, matt soft-touch laque on handles.
Pages: matt paper, 170g/m2.
Wero Hoahoa: The main difficulties arose with the selection of the most appropriate photos. But since there were no angles necessary for this design, it was decided to make a professional photo session for each collection. At this stage there was a difficulty in transmitting authentic colors and textures.
But thanks to the game of lighting and professional processing, I achieved a realistic view of each subject.
Rangahau: As a result of detailed familiarization and comparative analysis of all collections of utensils by this manufacturer, the most suitable spices, herbs and vegetables were selected, which complemented the design of the catalog and highlighted the advantages of each collection.
I used the design with two main colors - white and deep red. The most collections are dark or black, they go well with that colors.
Whakaaweawe: The beauty of the collections inspired me to such a presentation catalog. I wanted to show the advantage and uniqueness of each collection, its difference from others.
Roanga o te Kaupapa: The project started in July 2018 and finished in August 2018. Russia, Moscow and Novosibirsk
Rerenga Mahi: The catalog opens with information about the company and a description of the technologies that were used in the manufacture of utensils. Then there is the decoding of the main icons and symbols. The following is a section of premium collections with photographs, a detailed description and composition of each one. Then it shows popular collections with the same presentation structure.
There is a section with classic aluminum cookware, which the company has been producing since 1954 at the end of the catalog. Recommendations for the care of each type of collection are described on the last pages and a sheet for notes finish the catalog.
Ngā Mema o te Rōpū: Lana Raizen
Whakamana Whakaahua: Photographer: Sergey Fedotov, Kalitva