ACP Alpha Container Pictures Tuakiri Umanga nā Julia Hell

Ko te hoahoa ACP Alpha Container Pictures Tuakiri Umanga nā Julia Hell he kaitoa whakahirahira o te 2017 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

HiriwaWhakairoiro· 2017

ACP Alpha Container Pictures Tuakiri Umanga

nā Julia Hell

Kiritaki: Alpha Container Pictures

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Whakairoiro

44,931

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #53240

Uru Rārangi Tatari Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō ACP Alpha Container Pictures Tuakiri Umanga

He hoahoa umanga i hangaia mō tētahi kamupene whakaputa kiriata e tū ana ki Berlin a ACP Alpha Container Pictures. Ko te waitohu e whakakotahi ana i te whakapoto ACP me te ingoa kamupene katoa. E rua ngā momo momotuhi kua whakamahia, ko tētahi he momotuhi 'stencil' pēnei i te momo e whakamahia ana ki runga i ngā kēte utaina rangatira, ā, ko tētahi anō he momotuhi hangarau 'monospace' e rite ana ki te momotuhi mīhini tuhituhi. Ko te waitohu anō hoki te whakaatu i te huinga tae, e puta ana ki ngā tuhinga umanga tāia me te paetukutuku. Ko te pane reta 210 mīrimita te whānui me te 297 mīrimita te roa, ā, ko te kāri umanga 55 mīrimita te whānui me te 85 mīrimita te roa. Ko te paetukutuku urupare ka tuwhera mai me ngā ihirangi ataata mata katoa.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko ACP Alpha Container Pictures Tuakiri Umanga te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko ACP Alpha Container Pictures Tuakiri Umanga he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko ACP Alpha Container Pictures Tuakiri Umanga he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: This is a corporate design for a film production company based in Berlin. The Logo is a combination of the short form of the company name ACP and the complete name. I used two fonts, a stencil font which is often used on freight containers for shipping goods overseas plus a monospace typeface analogue to a typewriter but very technical. The Logo introduces also the color scheme of the corporate design which can be found in both, printed business documents and on the website
Inenga & Pēketanga: The Letterhead is a classical DIN A4 Format, 210 mm x 297 mm, the business card has dimensions of 55 mm x 85 mm. The website is fully responsive and adapts to all common device sizes.
Tūtohu: Corporate Design, Branding, Logo, Business card, Webdesign, Website
Hangarau Whakanao: The Logo was designed in Adobe Illustrator, all print documents were layouted in Adobe InDesign. For the webdesign I tried Adobe XD for the first time to create a fully responsive design for the page. The website was later built in Drupal with SASS and jQuery.
Wero Hoahoa: The hardest part was to find a typographical solution for the company Logo. In my first drafts I focused on the full name and the shortened Form was more of an accessory accompanying it. Then my client came up wit the idea of an actual container font he really liked and I started playing around with it and this time wit the short form as the center element. I liked the international aspect to the container font since the company is producing contend all around the globe. After some tests I combined it to a monospace font and then we were there.
Rangahau: After the Briefing, I started a research of german TV and film production companies online. Assuming the websites, branding and identities of these companies to be very creative and up to date, since they produce creative content for a medium with such a high coverage of different target groups like mass medium TV, I was proven to be wrong. Many pages are outdated style wise or also technically. Plus all of these companies produce video content and non of the pages I came across, actually displayed one on their page. This made me decide to open big with actual video content.
Whakaaweawe: The focus during the whole design process was to create a unique corporate design that will work together with moving imagery. ACP has a strong focus on documentary films and coverages. We were aiming for a serious playfullness in a modern but also timeless way. The challenge was to find a way to transport these contrasting views into one design to resemble the brand. The research for the typography mix and color scheme were in the end influenced by the Container part of the companys name.
Roanga o te Kaupapa: The Project started in December 2015 in Berlin and is still ongoing, since the company is still growing an I am still in charge of new design tasks. We had two milestones with the release of the Logo and business papers in April 2016 and the launch of the website end of February in 2017.
Rerenga Mahi: In terms of the website, I focused on showing as much video content as possible, since this is what the company produces. Due to my research results this makes a huge difference when it comes to the presentation of the company. It is always valuable to show the actual product. This is why the design uses elements like e.g. navigation, Social Media icons thrifty. The page focuses on video and of course features news of upcoming projects and broadcasts. But the entrance to the website features fullscreen video imagery that show how emotional and impressive the work of acp is. And that at first sight.
Pātene: None
Ngā Mema o te Rōpū: Full-Stack Web Development: Jannis Hell