Ko te hoahoa East Bloom Te Pūhera Tī nā Jiaqi Ding he kaitoa whakahirahira o te 2026 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.

ParahiTakai· 2026

East Bloom Te Pūhera Tī

nā Jiaqi Ding

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

5,700

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #183277

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō East Bloom Te Pūhera Tī

He hoahoa pūhera a East Bloom mō te paura tī kua whakamaroketia mātaotia, ka rewa wawe. E ahu mai ana te āhua i te hīri jade tuku iho o Haina, tae atu ki tōna pūtake tapawhā me tōna puku, ā, kua whakaotia ki ngā tae ngohengohe makaroni. Ko te rawa matua ko te polypropylene e pai ana mō te kai. Kei te pūtake o te pouaka he tohu waitohu kua whakairoa ki roto, nō reira ka taea hoki te whakamahi i te pūhera hei pane tā. He pūnaha pouaka whakauru tētahi ki tētahi e tuku ana i ngā huinga mai i te 8 ki te 60 wae kāpene. Nā te āhua tapawhā ka huihui te paura ki ngā kokonga o roto kia āta ringihia ai.

Te Whakamihi

Mō te A' Design Award Parahi

Ko East Bloom Te Pūhera Tī te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko East Bloom Te Pūhera Tī he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a East Bloom Te Pūhera Tī i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: East Bloom instant freeze dried tea powder set adopts a square jade seal form combined with fresh macaron color tones, establishing a new visual identity for contemporary Chinese style tea beverages. The design conveys the elegance associated with Eastern culture while using vibrant color contrasts to reflect the lightness typical of small volume tea packaging.
Inenga & Pēketanga: 24.87 mm x 24.87 mm x 24.17 mm
Tūtohu: Tea Powder Packaging, Seal Form, Macaron Colors, New Chinese Aesthetics, Intaglio Technique, China Chic Design
Hangarau Whakanao: The packaging uses food grade PP as the primary material, suitable for storing instant freeze dried tea powder. The base of the box features an intaglio engraved pattern of the brand motif. The package functions not only as a container but also as a usable stamp.
Wero Hoahoa: A central challenge of the design was translating the solemn symbolism of the jade seal in Eastern culture into a lighthearted, modern consumer product, specifically a tea set appealing to young female users, without appearing rustic or generic. Achieving this balance between cultural gravity and commercial accessibility defined the core of the design process.
Rangahau: The jade seal form enhances product distinctiveness and memorability, functioning as a visual anchor that facilitates recognition within the saturated landscape of new media content. This reflects the commercial strategy of the designer, extending beyond purely visual aesthetics.
Whakaaweawe: Inspired by the new Chinese aesthetic movement within the context of China chic culture, the design extracts the geometric form of the traditional jade seal, including its square base and knob structure, and incorporates it into tea packaging. The use of macaron colors tempers the formal weight of the seal form, balancing cultural depth with a modern, youthful character.
Roanga o te Kaupapa: The project began in Xi An in May 2024, was completed in May 2025, and was first exhibited at the Shanghai International Design Week in June 2025.
Rerenga Mahi: The product employs a nested box system, offering multi-unit combinations ranging from 8 to 60 individual capsule units. The outer and inner boxes share the same materials and design details, differing only in size. The outer box opens from the top, while the inner box opens from the bottom to facilitate pouring. Unlike conventional round packaging, the square form allows the tea powder to naturally collect along the inner corners, enabling more controlled and orderly dispensing.
Ngā Mema o te Rōpū: Jiaqi Ding
Whakamana Whakaahua: Jiaqi Ding