Mountain River and Sage Te Pūhera Takoha mō te Baijiu nā Yao Wu

Ko te hoahoa Mountain River and Sage Te Pūhera Takoha mō te Baijiu nā Yao Wu he kaitoa whakahirahira o te 2026 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2026

Mountain River and Sage Te Pūhera Takoha mō te Baijiu

nā Yao Wu

Kiritaki: Guizhou Jinsha Liquor Wine Cellar Co., Ltd.

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

17,399

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #182319

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Mountain River and Sage Te Pūhera Takoha mō te Baijiu

Ko Mountain River and Sage he hoahoa pūhera takoha mō te baijiu, he waipiro whakamaoa nō Haina. Ko te uhi o waho he pepa toi mā, kāore he kanapa, me tētahi tauira parahi mātotoru kua panonihia ki te pepa. Kei roto, he pouaka momo pukapuka onamata i hangaia ki te rākau hangarau me te kiri ōki, ka puare pēnei i te pukapuka. Ka wherahia te taupoki o roto hei whakaahua whānui o Maunga Tai me te Awa Kōwhai, kua tāngia ki te pepa kakano, e karapoti ana i ngā pounamu e toru me tētahi tiwhikete. Ka ahu mai te hoahoa i te mātai whenua ahurea o te Porowini o Shandong. Ka whakakapia te momo tāwhito e kitea nuitia ana i ngā pūhera waipiro e tētahi huarahi ngāwari, hou hoki.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Mountain River and Sage Te Pūhera Takoha mō te Baijiu te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Mountain River and Sage Te Pūhera Takoha mō te Baijiu he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Mountain River and Sage Te Pūhera Takoha mō te Baijiu he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: This design is a complete ceremonial unboxing experience meticulously crafted for the high-end gifting market. Its core innovation lies in a three level narrative progression, transforming the packaging from a mere container into a spiritual and cultural journey.
Inenga & Pēketanga: Length 300mm x Width 240mm x Height 190mm
Tūtohu: Premium Gift, Baijiu Packaging, Ritualistic Design, Confucian Culture, Mount Tai,
Hangarau Whakanao: The outer box utilizes premium matte white art paper with precision foil stamping for the minimalist bronze pattern to achieve a modern, luxurious feel. The inner codex box is constructed from lightweight, high density engineered wood with a natural oak veneer, providing a warm, tactile finish. The inner landscape panel is printed on textured museum quality paper to enhance the artistic scroll effect. Bottle labels feature a subtle relief printing technique to complement the packaging‘s refined aesthetic.
Wero Hoahoa: How to embody profound Confucian culture within minimalist modern aesthetics without falling into superficial retro styling? The design solves through three ritual layers white box establishes modern ceremony, wooden box transforms into codex form, landscape scroll triggers spiritual resonance allowing "Li" to be seen, touched, and felt in the unboxing moment.
Rangahau: This research explores how to translate the traditional Chinese cultural symbol "Li" through modern packaging language. Taking Shandong's "One Mountain, One River, One Saint" as the cultural matrix, it investigates a progressive unboxing experience from visual to tactile, from form to spirit, achieving contemporary expression of tradition in gifting scenarios.
Whakaaweawe: The inspiration is drawn from the profound cultural geography of Shandong Province, symbolized by "One Mountain , One River , and One Saint ." We sought to break away from intricate retro styling commonly found in liquor packaging. Instead, we used a minimalist and modern ritualistic approach to carry this heavy cultural heritage.
Roanga o te Kaupapa: The project started in Beijing in October 2025 and was completed in Beijing in December 2025.
Rerenga Mahi: Reveal The user removes the sleek white outer sleeve, revealing the wooden "codex." This act signifies moving from the public brand promise to a personal discovery.
Open Lifting the wooden cover mimics opening a treasured book. The user is greeted not just by the product, but by the texture and smell of wood, creating an intimate prelude.
Unfold: The inner lid, designed as a multi page spread, unfolds to display a panoramic illustration of Mount Tai and the Yellow River. This "landscape scroll" frames the three bottles and the certificate, elevating the extraction of the product to a moment of spiritual appreciation.
Pātene: /
Ngā Mema o te Rōpū: Original designer: Wu Yao , llustration designer: Zhang Yi, Illustration designer: Yang Xiaogang , Illustration designer: Li Yan, Graphic designer: Zheng Ziyang, Graphic designer: Zhao Yuehao, Graphic designer:Zhang YUchen，Graphic designer:Tan Zhen，3D Designer: Liao Hao ， Copywriting: Xu Xiaohui，Copywriting:Tang Wenhu
Whakamana Whakaahua: /