Narangam and Cardamom Wai Waipiro Tuku Iho nā Dheeraj Bangur

Ko te hoahoa Narangam and Cardamom Wai Waipiro Tuku Iho nā Dheeraj Bangur he kaitoa whakahirahira o te 2026 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.

ParahiTakai· 2026

Narangam and Cardamom Wai Waipiro Tuku Iho

nā Dheeraj Bangur

Kiritaki: Brandsthan

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

7,366

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #182192

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Narangam and Cardamom Wai Waipiro Tuku Iho

Ko te hoahoa takai ka whakaatu i ngā momo waipiro e rua mā tētahi hanganga ā-tirohanga kotahi e pūtake ana i te taipitopito whakaawe tuku iho me te mārama o ēnei rā. Ko ngā pūnaha tae karaka me te kākāriki motuhake ka tautoko i te mōhiotanga tere ki ngā momo, i te wā ka whakapakari te momotuhi hanganga me ngā tapa whakapaipai i te raupapatanga. Ko tētahi whakaahua whare pūrewa tawhito e honoa ana ki ngā huānga otaota ka whakaputa i te takenga mai me te tuakiri o ngā kai. Ko te titonga taurite, te takotoranga ā-mokowā whakahaere, me ngā tohu whakaputa āhua ka whakanui i te tirohanga tino kounga, ka waihanga i tētahi whānau hua kotahitanga me te tirohanga kaha ki te papa me te ātaahua mutungakore.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Narangam and Cardamom Wai Waipiro Tuku Iho te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Narangam and Cardamom Wai Waipiro Tuku Iho he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Narangam and Cardamom Wai Waipiro Tuku Iho i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Maharani Mahansar Narangam and Cardamom reinterpret royal Indian heritage through a contemporary luxury lens. Inspired by Rajasthani citrus orchards and aromatic spice traditions, the designs integrate vibrant orange and deep green palettes with gold foiling and tactile embossing. Palace-inspired motifs and structured layouts balance cultural storytelling with modern shelf impact, creating a distinctive and globally positioned premium craft liqueur identity.
Inenga & Pēketanga: The bottle label dimensions are Width 105 mm x Depth 2 mm x Height 120 mm. And the box label dimensions are Width 149 mm x Depth 70 mm x Height 245 mm. The product is housed in a premium 750 ml custom-molded glass bottle with a high-clarity flint finish and balanced shoulder geometry. The label is die-cut in a shield profile and printed on textured premium stock with hot foil stamping, embossing, and spot UV. The rigid box is crafted from high-GSM paperboard with matte lamination, gold foiling, and precision die-cutting for structural integrity and luxury presentation.
Tūtohu: Maharani Mahansar, Cardamom, Narangam, Heritage Liqueur, Rajasthan, Royal, Vintage, Mahansar, Rajao ki Daroo
Hangarau Whakanao: The label was developed using a precision vector-based design system to ensure scalability and print clarity. High-resolution engraving illustrations were digitally rendered to replicate vintage etching aesthetics. The shield contour was die-cut for structural distinction. Production utilizes premium textured label stock with hot foil stamping, micro-embossing, and spot UV detailing. Offset printing with controlled color calibration ensures depth in orange and green tones while maintaining gold foil brilliance.
Wero Hoahoa: The primary challenge was balancing deep-rooted royal heritage with a contemporary premium spirit identity without appearing outdated or ornamental. Historically rich motifs had to be refined for modern minimalism. Regulatory label compliance, alcohol laws, and print production limitations required precise hierarchy and spatial control. Technically, achieving engraving depth with foil and embossing while maintaining clarity on textured stock demanded extensive prototyping and color calibration.
Rangahau: Qualitative and comparative design research was conducted to position heritage Indian liqueurs within the premium global spirits segment. The objective was to translate royal legacy into contemporary luxury packaging. Methodology included market benchmarking, shelf analysis, and cultural motif studies. Data was gathered through retail audits, consumer feedback, and material sampling. Participants included spirit consumers and distributors. Results revealed demand for strong heritage cues with modern clarity. Insights led to a shield structure, bold flavor coding, and tactile finishes, enhancing brand differentiation, shelf visibility, and premium perception in real market conditions.
Whakaaweawe: The design is inspired by the historic distillery architecture of Maharani Mahansar and the natural richness of Indian cardamom and orange orchards. The shield silhouette reflects royal insignia and protection of heritage, while vintage engraving-style illustrations reference traditional craftsmanship. Bold flavor-led typography, combined with regal gold borders and intricate detailing, expresses authenticity, legacy, and the premium character of a triple-distilled heritage liqueur.
Roanga o te Kaupapa: The project started in August 2025 in Jaipur and finished in October 2025 in Jaipur
Rerenga Mahi: The rigid box opens with a smooth top-lid mechanism, creating a ceremonial unboxing moment. The bottle is securely positioned within a precision die-cut insert for stability and protection. The embossed shield label enhances tactile engagement, while the structured visual hierarchy ensures clear readability of brand, variant, and technical details, delivering a refined and intuitive consumption experience.