Tao Hua Ji Te Tākai Pouaka Koha nā Zhou Jingkuan

Ko te hoahoa Tao Hua Ji Te Tākai Pouaka Koha nā Zhou Jingkuan he kaitoa whakahirahira o te 2026 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2026

Tao Hua Ji Te Tākai Pouaka Koha

nā Zhou Jingkuan

Kiritaki: Dong'e E Jiao

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

17,093

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #181701

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Tao Hua Ji Te Tākai Pouaka Koha

He hoahoa tākai pouaka koha a Tao Hua Ji mō tētahi kai paramanawa e āwhina ana ki te whakakaha i te kiri, ā, e aro ana ki ngā wāhine. Ko tētahi puāwai pītiti māwhero e puāwai ana i te āhua ahu-toru te huānga ataata matua, e whakaata ana i te ingoa waitohu me ngā rawa ataata o te waitohu. Nā te whakakōura me te tānga tairitenga i whai kakano paparanga ai ngā rau puāwai, ā, ka kitea tonutia mai i tawhiti i runga i ngā papa toa kikī. Mā tētahi kakau e māmā ai te kawe, nō reira he pai te pouaka mō te hoatu koha. Kei roto, kua tāia tētahi paparanga PET pūataata ki ngā tauira me ngā āhuatanga matua o te hua.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Tao Hua Ji Te Tākai Pouaka Koha te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Tao Hua Ji Te Tākai Pouaka Koha he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Tao Hua Ji Te Tākai Pouaka Koha he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: This product has the effect of beautifying and nourishing the skin. Its target customers are women. Using peach blossoms, which represent the brand's visual assets, as the main visual, it can not only convey the brand concept but also attract the attention of female users. The pink peach blossom on the packaging is very eye-catching when displayed. The box comes with a handle for carrying and is suitable for giving as a gift.
Inenga & Pēketanga: 430*100*255mm
Tūtohu: TAO HUA JI
Hangarau Whakanao: The packaging of this product sold at Sam's Club features a "three-dimensional blooming peach blossom" as its core visual element. Different from traditional flat prints, By means of gilding and three-dimensional relief, the visual effect of peach blossoms becomes more textured and attractive to the shelves.
Wero Hoahoa: The task of this project is to make the product packaging stand out on the shelves. Based on Sam's Club's shelf characteristics of "large packaging and multiple categories", the designer proposed the "3 meters 3 seconds" visual thinking - that is, enabling consumers to quickly capture the products from a distance of 3 meters and remember the core highlights of the packaging within 3 seconds. To achieve this goal, the packaging adopts a visual strategy of "high saturation + strong contrast" : it takes a "three-dimensional blooming peach blossom" as the core visual element, standing out among similar products and better attracting female users.
Rangahau: The shelf display of Sam's Club is characterized by "large packaging and multiple categories". The designer has used layered gilding and gradient color superimposition to make the peach blossom petals present a real texture of "pink on the outside, tender on the inside, and with a lustrous edge", as if a fresh peach blossom just picked from the branch is floating three-dimensional on the packaging.The brand name "TAO HUA JI" means a woman as beautiful as blooming peach blossoms. The ingredients of this snack help improve a woman's complexion and it has an annual sales volume of about one billion in the Chinese market. Maintaining brand equity is what design needs to do.
Whakaaweawe: The brand name "Tao Hua Ji" symbolizes women as beautiful and charming as peach blossoms.
This product helps women enhance beauty and nourish the skin.
The design goal is to enable consumers to quickly notice the product from 3 meters away on the shelf and remember its core highlights within 3 seconds.
With "three-dimensional blooming pink peach blossom" as the core visual element, the design better builds brand visual assets, makes the product stand out among similar items, and more accurately attracts female users.
Roanga o te Kaupapa: This project began in Shenzhen in May 2025, ended in August 2025, and was launched in Sam's Club stores in China in October 2025.
Rerenga Mahi: The pink peach flowers on the packaging have a strong visual impact when displayed. The gift box has a handle for easy carrying and is suitable as a gift. After opening the box, there is a layer of transparent PET inside, with exquisite patterns and key selling points of the product printed on it, making the opening of the packaging more valuable. The plastic bags inside adopt Japanese preservation technology and can maintain a shelf life of one year without the need for preservatives.
Pātene: For copyrights: "Copyrights belong to Zhou Jingkuan, 2025.
Ngā Mema o te Rōpū: Designer: Zhou Jingkuan
Graphic Design: Yang Zhanqiang
Project Manager: Zhang Guoqiang
Whakamana Whakaahua: Zhou Jingkuan（Creator）