China Moutai Te Hoahoa o Roto o te Toa Hokohoko nā Scene Aesthetics Design Co., Ltd

Ko te hoahoa China Moutai Te Hoahoa o Roto o te Toa Hokohoko nā Scene Aesthetics Design Co., Ltd he kaitoa whakahirahira o te 2026 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Roto Whare me te Whakaaturanga.

ParahiRoto Whare· 2026

China Moutai Te Hoahoa o Roto o te Toa Hokohoko

nā Scene Aesthetics Design Co., Ltd

Kiritaki: Scene Aesthetics Design Co., Ltd

Kaitoa o te A' Design Award Parahi i te Wāhanga Roto Whare

6,326

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #181493

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō China Moutai Te Hoahoa o Roto o te Toa Hokohoko

He hoahoa o roto o te toa hokohoko a China Moutai, e 317 mita pūrua te rahi, i hangaia hei wāhi wheako mō tētahi waitohu waipiro baijiu. Ka whakakotahi te hoahoa i te whakaaturanga hua me ngā whakaurunga tauwhitiwhiti. Ka whakaritea te hōkama me te witi ki ngā rārangi manawataki hei whakaputa i te tuakiri ā-rohe. Mā tētahi porowhita tae e whakaatu me pēhea te huri o te tae o te waipiro i te pakeketanga, ā, mā tētahi pakitara hā e whakamārama ana i ngā kakara ranu mā ngā whakairoiro me ngā kōwae haunga. Ko ngā ārai kōputaputa e whakamaumahara ana ki ngā pūtau moroiti o ngā oko uku, ā, ka mahi hoki hei wehewehe. Ko ngā rākau mārama, ngā taipitopito konganuku, te hina tio me te mā āhua kōhā ngā tae matua.

Te Whakamihi

Mō te A' Design Award Parahi

Ko China Moutai Te Hoahoa o Roto o te Toa Hokohoko te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko China Moutai Te Hoahoa o Roto o te Toa Hokohoko he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a China Moutai Te Hoahoa o Roto o te Toa Hokohoko i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: This project reimagines the Moutai brand experience space around emotional resonance. Moving beyond traditional liquor retail, it creates an immersive setting where personal memories and cultural identity come alive. The design transcends product display by blending narrative, interactivity, and ritual. Through an intuitive design language, it embodies the brand ethos of celebrating defining life moments and honoring personal stories, turning a simple transaction into an emotional bond.
Inenga & Pēketanga: 317 square meters
Tūtohu: Moutai Brand Experience Space, Ecological Logic of Water, Soil, Air, and Microflora, The Chishui River, Brewing Ingredients, and Liquor Flavor Profile, Traditional Chinese Patterns, Wood Application, Soft Color Scheme, Tiered Brand Element System
Hangarau Whakanao: Light natural woods like maple, oak, and beech account for 45 percent of the palette, evoking warm Eastern elegance. Metal makes up 20 percent, used for joints and detailing to enhance modern sophistication. Oyster gray and off white finishes comprise 30 percent, evoking visual calm and spatial breathability. Signature brand red is kept under 5 percent, reserved for key identifiers or focal installations. All materials prioritize environmental responsibility, durability, and tactile quality.
Wero Hoahoa: The core innovation is a living, interactive space that translates the biological traits of baijiu, such as respiration and evolution, into spatial forms and sensory engagement for the first time. Moreover, a tiered brand element system ensures consistency and adaptability across flagship stores, boutiques, and dedicated zones. Meanwhile, three traditional Chinese patterns are reimagined to seamlessly blend intangible cultural heritage aesthetics with modern retail contexts.
Rangahau: As consumption upgrades and the experience economy grows, premium baijiu brands must move from functional value to emotional resonance. As a national cultural symbol, Moutai aims to enhance cultural depth and contemporary relevance through spatial expression. To support brand strategic transformation, the design aligns with the desires of Generation Z and high net worth individuals for ritual, personalization, and cultural belonging, redefining the relationship between the brand and consumers.
Whakaaweawe: The design grows from the living nature of Moutai baijiu, expressing its continuous respiration through earthenware micropores and the gradual flavor evolution over time. It also draws on the natural logic of the Chishui River Basin, integrating water, soil, air, and microflora into spatial design and installations. Three traditional Chinese patterns symbolize hospitality, craft heritage, and flowing sauce aromas. Together, they form a spatial language that blends nature, time, and culture.
Roanga o te Kaupapa: The first flagship store is expected to open in Singapore in June 2026.
Rerenga Mahi: The space features multiple interactive installations. Sorghum and wheat are arranged in rhythmic arrays to reinforce regional identity. A dynamic color wheel illustrates how the Moutai hue evolves with age. A flavor wall decodes the complexity of sauce aromas through visual graphics and scent modules. Perforated screens inspired by the micropores of earthenware jars emulate the slow breathing of aging baijiu, functioning as both spatial dividers and poetic metaphors.
Ngā Mema o te Rōpū: Wendong Zhou,
Liandan Cui,
Qilin Yang,
Jingfan Chen,
Rugui Qiu,
Shuidong He,
Zuoxiu Zhang