Ko te hoahoa Cafe Guardiao Te Pūhera Kawhe nā Tipz he kaitoa whakahirahira o te 2026 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.

ParahiTakai· 2026

Cafe Guardiao Te Pūhera Kawhe

nā Tipz

Kiritaki: Cooabriel

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

7,110

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #181277

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Cafe Guardiao Te Pūhera Kawhe

He hoahoa pūhera a Cafe Guardiao mō tētahi kawhe kounga rawa kua tunua, kua hurihia hoki, he mea whakaputa nā tētahi rōpū mahi tahi o Parahi. Ko te tuakiri ataata e whakapūmautia ana e tētahi pikitia o te tino anahera, i tuhia ki te momo whakairo, me ngā parirau tiaki hei huānga whakairoiro matua. Mā te tuhinga taipono ka hangaia he raupapatanga ataata mārama i te wāhi hoko. Kei runga i tētahi rīpene tapanga ngā kōrero mō te taumata tunu, te takenga mai i te rōpū mahi tahi, me te kiko conilon parakore 100 paiheneti. Mā te tānga flexographic ki runga i ngā papa kraft me te papanga whakakikorangi kōhatu ka whai kiri kōhatu, kiri pāngia hoki te pūhera.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Cafe Guardiao Te Pūhera Kawhe te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Cafe Guardiao Te Pūhera Kawhe he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Cafe Guardiao Te Pūhera Kawhe i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Cafe Guardiao is a premium roasted and ground coffee packaging redesign for Cooabriel, the largest conilon coffee cooperative in Latin America. The new identity, anchored by the archangel Sao Gabriel and its protective wings, communicates purity, origin, and quality. The matte finish and bold typography ensure standout shelf presence, differentiating the brand from mass-market competitors.
Inenga & Pēketanga: This package is 110 mm wide, 60 mm deep, and 220 mm tall.
Tūtohu: coffee packaging, conilon coffee, cooperative branding, product redesign, brand repositioning, matte packaging, food packaging, Brazilian design, premium packaging, point of sale
Hangarau Whakanao: The packaging was developed through a structured brand strategy process followed by visual identity design. Flexographic printing on kraft and matte laminated substrates was employed to achieve the premium matte finish. Illustration work combined engraving-style line art with typographic hierarchy, producing tactile and visual differentiation at the point of sale.
Wero Hoahoa: The central challenge was repositioning a coffee variety historically linked to low quality. Conilon carries market stigma even in its producing region, and a prior launch had failed, leaving negative brand memory among buyers. The redesign required a complete visual break from that history while remaining authentic to its cooperative origin. Mass-market shelf pressure demanded bold differentiation. Matte lamination and substrate selection required sampling to ensure print fidelity within costs.
Rangahau: Applied qualitative research. Objective: identify barriers to purchase intent for Conilon coffee and define a visual positioning capable of sustaining a premium price. Method: immersion at the Cooabriel cooperative, shelf audits in supermarkets across Greater Vitória, and interviews with directors, cuppers, and retail partners. Results: the Traditional line increased 45 percent in sales volume, and Extra Forte increased 17 percent. The new packaging enabled access to retail chains previously closed to the brand.
Whakaaweawe: The inspiration emerged from a deep immersion in the cooperative and its values. The archangel concept - a guardian watching over the beans, the farmers, and the consumer - became the brand soul. Conilon coffee carries historical stigma; the design sought to overcome this through visual nobility, celebrating the unique characteristics of this 100 percent pure Brazilian coffee variety.
Roanga o te Kaupapa: The project was developed in Vitoria, Espirito Santo, Brazil. The new packaging was launched in January 2025.
Rerenga Mahi: The packaging communicates directly at the point of sale, guiding the consumer through a clear visual hierarchy: the archangel illustration creates an immediate emotional connection, the bold product name confirms variant identity, and the label band delivers key quality claims - 100% pure conilon, cooperative origin, and roast level. The matte finish invites physical interaction, reinforcing a premium tactile experience. The design rewards closer inspection, building trust and purchase intent progressively.
Ngā Mema o te Rōpū: Creative Director: Ricardo Montenegro Pessanha
Creative Designer: Mateus Matos Montenegro