Huashan Rock Art Festival Tuakiri Ataata mō te Taiopenga nā Lin Shi, Yan Huang and Hongmei Wu

Ko te hoahoa Huashan Rock Art Festival Tuakiri Ataata mō te Taiopenga nā Lin Shi, Yan Huang and Hongmei Wu he kaitoa whakahirahira o te 2026 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

ParahiWhakairoiro· 2026

Huashan Rock Art Festival Tuakiri Ataata mō te Taiopenga

nā Lin Shi, Yan Huang and Hongmei Wu

Kiritaki: Zhejiang Sci-Tech University

Kaitoa o te A' Design Award Parahi i te Wāhanga Whakairoiro

8,704

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #180050

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Huashan Rock Art Festival Tuakiri Ataata mō te Taiopenga

Ko te Taiopenga Toi Toka o Huashan he pūnaha tuakiri ataata i hangaia mō tētahi taiopenga ahurea i Chongzuo, Guangxi, Haina. Ka huri tēnei tuakiri i ngā whakaahua tawhito mai i te wāhi toi toka o Huashan hei kauwhata āhuahanga māmā. Ko te kōpae tae mā me te pango, me ngā mata whai kakano, ka whakamaumahara ki ngā tāruarua kōhatu me te toka kua ngahoro i te huarere. Ka hangaia ngā pānui ki ngā hōputu whakapae me te poutū mō ngā tānga iti me ngā whakaaturanga nunui o waho. Ka whakamahia e ngā tono tā ngā rauemi hangarua me ngā waituhi ahu tipu. Ko te whāinga kia mārama, kia wātea hoki ngā taonga tuku iho tawhito ki ngā kaimātakitaki o nāianei.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Huashan Rock Art Festival Tuakiri Ataata mō te Taiopenga te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Huashan Rock Art Festival Tuakiri Ataata mō te Taiopenga he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Huashan Rock Art Festival Tuakiri Ataata mō te Taiopenga i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: This project is a contemporary visual identity system for the Huashan Rock Art Festival, which transforms ancient pictographs into minimalist graphics using a black and white color scheme to evoke archaeological stone rubbings. Its strength lies in systematically balancing archaeological authenticity with modern visual communication, creating a universal and accessible visual language. The design establishes a new paradigm for cultural preservation through innovative design thinking, making ancient heritage dynamically relevant while preserving its spiritual essence.
Inenga & Pēketanga: For design/small posters:

Horizontal (landscape): 370mm (width) x 210mm (height)

Vertical (portrait): 210mm (width) x 297mm (height)

For larger outdoor displays:

Horizontal (landscape): 1200mm (width) x 680mm (height)

Vertical (portrait): 600mm (width) x 900mm (height)
Tūtohu: Art Festival, Huashan, Exhibition Branding
Hangarau Whakanao: The design employs principles of the International Typographic Style, utilizing a monochromatic palette and geometric simplification to translate ancient motifs into contemporary graphics. Textured treatments mimic weathered rock surfaces, while hierarchical arrangements on stacked stones replicate original ceremonial compositions. The digital-first approach ensures versatility across media, with physical applications incorporating recycled materials and plant-based inks to align with sustainable practices.
Wero Hoahoa: The greatest challenge was balancing archaeological authenticity with contemporary visual communication. Internally, we navigated historical complexities—interpreting 2000-year-old pictographs with limited contextual records—and social expectations of making heritage resonate across generations. Externally, constraints included materializing the design sustainably (sourcing recycled materials, plant-based inks) and ensuring digital adaptability while preserving the tactile essence of rock art. Overcoming these required a methodology that transforms ancient motifs into a universal visual language without oversimplifying cultural significance.
Rangahau: Type of Research: Cultural visual translation and brand communication
Objectives: To explore how prehistoric, non-verbal cultural heritage such as Huashan rock art can be transformed into a visual language accessible to contemporary audiences.
Methodology: Image analysis, symbol deconstruction, and graphic experimentation were used to reorganize figures, rhythms, and spatial relations from the original rock art.
Tools: Graphic design software, visual analysis, and layout prototyping.
Participants: General public and non-specialist viewers.
Results: The study shows that reducing textual explanation while emphasizing visual rhythm lowers cultural interpretation barriers.
Insights & Impact: The project offers a transferable approach for visual communication of cultural heritage in modern contexts.
Whakaaweawe: The inspiration stems from the desire to bridge the temporal and cultural divide between contemporary audiences and the 2,000 years old Huashan Rock Art, a UNESCO World Heritage site. The project was motivated by the need to make ancient cultural heritage emotionally resonant and visually accessible to modern viewers, while preserving its authentic significance. The design draws inspiration from the ritual scenes and stacked stone compositions of the original rock art, reinterpreting them through a minimalist and systematic visual language.
Roanga o te Kaupapa: The project was developed between February 2025 and November 2025. Research and design were conducted at Zhejiang Sci-Tech University. The project is based on the Huashan Rock Art site in Chongzuo, Guangxi, China, and was produced as a visual communication proposal for the Huashan Rock Art Festival.
Rerenga Mahi: This poster series translates the visual logic of Hua shan rock art into a contemporary graphic language. Viewers do not need prior historical knowledge; meaning emerges through observation. Symbols are enlarged, fragmented, and re-composed to guide the eye across the surface. Through contrast, repetition, and negative space, the posters simulate the act of discovering images on a cliff, turning viewing into a slow, participatory reading experience that strengthens cultural memory through visual engagement.
Ngā Mema o te Rōpū: Team Leader: Xuguang Zhu
Team Leader: Chao Yang
Designer: Lin Shi
Designer: Linlong Qin
Designer: Yilin Wang
Designer: Ying Xu
Designer: Yaying Mao
Designer: Mengsheng Wang
Designer: Yichen Zhu
Designer: Yan Huang
Team Leader: Hongmei Wu
Whakamana Whakaahua: Image #1: Creator Lin Shi, Vertical Poster of Huashan Rock Paintings, 2025.