ABA Typographic Posters Kaupapa Whakatairanga nā Paul Robb

Ko te hoahoa ABA Typographic Posters Kaupapa Whakatairanga nā Paul Robb he kaitoa whakahirahira o te 2026 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

HiriwaWhakairoiro· 2026

ABA Typographic Posters Kaupapa Whakatairanga

nā Paul Robb

Kiritaki: S6 Foundry

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Whakairoiro

51,317

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #179734

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō ABA Typographic Posters Kaupapa Whakatairanga

Ko ABA Typographic Posters he kaupapa whakatairanga i hangaia mā tētahi whare wānanga toi. Ka tāia ngā pānui tuhinga-ā-momotuhi whānui, ka whakatūria ki ngā wāhi tūmatanui o te tāone, ā, mā ngā whakatakotoranga mārohirohi me ngā pūnaha tae e kukume mai ai te aro. Ka mahi ia pānui hei tohu mō ngā ihirangi mariko whakarei (augmented reality), ka taea e te hunga mātakitaki mā te matawai i te whakaahua tāngia ki te waea atamai. Ka tāpiritia e te paparanga mariko whakarei ngā rauemi hākoritori, pāhekoheko hoki e whakawhānui ana i te karere kua tāia. Mā tēnei kaupapa e whakaatu ana i te mātauranga toi ki ngā tauira e tono mai ana mā tētahi huarahi tōtika, whai wāhi hoki.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko ABA Typographic Posters Kaupapa Whakatairanga te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko ABA Typographic Posters Kaupapa Whakatairanga he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko ABA Typographic Posters Kaupapa Whakatairanga he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: This project is a public visual advertising campaign combining expressive typography and augmented reality to promote an arts university and engage prospective students. Large-scale typographic posters operate as both communication and invitation, activating curiosity in urban spaces. Through AR interaction, static visuals transform into immersive experiences, positioning typography as a gateway to creativity, exploration, and contemporary artistic education.
Inenga & Pēketanga: The project consists of large-format printed posters installed in public urban locations, produced in standard outdoor advertising dimensions. The AR component is accessible via smartphones using marker-based image recognition. Digital content is optimized for real-time interaction, ensuring compatibility across common mobile operating systems and screen resolutions.
Tūtohu: Typography, visual communication, advertising campaign, augmented reality, student engagement, art education, public space design, interactive posters, cultural promotion, creative discovery, graphic design, urban communication
Hangarau Whakanao: The campaign was developed through a hybrid graphic and digital workflow with AR. Typography-driven posters were designed for large-format print using custom layouts and color systems. Augmented reality layers were implemented using mobile-based AR platforms, linking printed triggers to animated and interactive digital content. The integration of physical and digital media was tested on-site to ensure accessibility, responsiveness, and visual coherence.
Wero Hoahoa: The main challenge was transforming institutional communication into an engaging public experience. Internally, the project required balancing experimental typography with clarity and accessibility. Externally, it demanded reliable AR performance in uncontrolled urban conditions. Ensuring seamless interaction between printed media and digital layers while maintaining visual impact required extensive testing, refinement, and cross-disciplinary coordination.
Rangahau: Type of Research: practice-based visual communication research. Research Objectives: to engage prospective students through interactive typography. Methodology: integration of graphic design and AR interaction. Data Collection and Tools Used: visual testing, mobile AR platforms, large-format prototyping. Participants or Experiments: public users in urban environments. Results: increased engagement and curiosity. Insights and Impacts: enhanced visibility of art education through immersive communication.
Whakaaweawe: The project was inspired by the need to communicate artistic education beyond traditional institutional language. Drawing from contemporary graphic culture, typographic experimentation, and urban visual systems, the campaign reframes typography as an experiential medium. The objective was to speak directly to young creatives, encouraging discovery, participation, and personal engagement through curiosity-driven interaction rather than didactic messaging.
Roanga o te Kaupapa: The project was developed and implemented in 2025 in Italy. It was designed as a public-facing campaign and installed across selected urban locations, where it engaged prospective students through physical posters and augmented reality experiences, supporting the university’s enrollment and cultural outreach activities.
Rerenga Mahi: The campaign begins as a typographic message encountered in public space. Viewers are invited to scan the posters using their mobile devices, triggering augmented reality content that expands the visual narrative. The interaction transforms passive viewing into active exploration, creating a memorable experience that communicates the university’s creative approach and encourages deeper interest and participation.
Ngā Mema o te Rōpū: Paul Robb, Moria Bartoloni, Tommaso Paganini
Whakamana Whakaahua: Paul Henry Robb