Wellkaya Primary Function: Pihikete Rongoā Millet nā Dheeraj Bangur

Ko te hoahoa Wellkaya Primary Function: Pihikete Rongoā Millet nā Dheeraj Bangur he kaitoa whakahirahira o te 2026 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.

ParahiTakai· 2026

Wellkaya Primary Function: Pihikete Rongoā Millet

nā Dheeraj Bangur

Kiritaki: Brandsthan

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

7,989

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #178726

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Wellkaya Primary Function: Pihikete Rongoā Millet

Book Text: Ka whakawhiti te pūnaha whakapouaka i ngā painga rongoā whaimahi mā te raupapa momotuhi mārama me te tautuhinga mōhiohio kua whakaraupapatia. E toru ngā momo ka wehewehea mā te tohu tae whakahaere, te tūhono mātiti ōrite, me te tā whakaahua poto mō te mōhiotanga tere. Ka tohu ngā whakairo tipu tawhito ki te mātauranga rongoā tuku iho, me te noho o ngā titonga māmā kia mārama ai i roto i ngā wāhi hokohoko. Ka tautoko te taipitopito āta whakahaere i te māramatanga me te ōritetanga. Ka whakataurite te hoahoa i ngā tohu ahurea ki te hanganga onāianei, e mārama ai me te wehewehe.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Wellkaya Primary Function: Pihikete Rongoā Millet te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Wellkaya Primary Function: Pihikete Rongoā Millet he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Wellkaya Primary Function: Pihikete Rongoā Millet i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Wellkaya Millets Herbal Cookies presents a holistic packaging system that integrates ayurvedic knowledge with contemporary typographic structure and clear iconography. Each variant Medho for brain support, Tejo for digestive balance, and Ojivo for immunity, is distinguished through a structured hierarchy and functional communication. Vintage herbal engravings and agricultural references reinforce authenticity, while eco-conscious material choices support sustainability. The design achieves commercial clarity and cultural depth within a cohesive visual framework.
Inenga & Pēketanga: 174 mm x 60 mm x 198 mm
Tūtohu: Wellkaya, Herbal Cookies, Tejo, Medho, Ojivo, Ayurvedic Cookies, Healthy Cookies
Hangarau Whakanao: The packaging is produced using 350 GSM premium-grade paperboard for structural strength and a luxury hand-feel. Selective UV embossing highlights the product name and herbal ingredients, while gold foiling is applied to the brand logo and “Millets Herbal Cookies” for refined visual balance. Inside, a metallic organic-texture paper pouch is used for each set of two cookies to preserve freshness. The outer pouch features a custom WellKaya pattern, ensuring brand continuity and premium shelf appeal.
Wero Hoahoa: The main challenge was balancing wellness credibility with a premium visual language without making the product feel medicinal or overly decorative. Internally, the brand needed to respect traditional Ayurvedic values while appealing to modern consumers. Externally, limitations of paper strength, foiling precision, and UV embossing alignment required multiple production trials. Regulatory clarity, shelf readability, and cost control were also key obstacles. These challenges were resolved through material testing, simplified layouts, and refined finishing techniques that ensured both beauty and practicality.
Rangahau: This project is based on qualitative and exploratory research aimed at creating premium yet approachable wellness packaging. The objective was to balance functionality, trust, and visual appeal. The methodology included market study, material testing, and user experience mapping. Data was gathered through shelf audits, competitor reviews, material sampling, and print trials. Health-conscious consumers and retail environments were observed. The results showed improved clarity, usability, and perceived value. Key insights revealed that subtle luxury enhances trust. The research positively impacted brand positioning, shelf presence, and user engagement in real market conditions.
Whakaaweawe: The inspiration emerged from examining how ancient ayurvedic formulations addressed cognition, vitality and balance. By studying ayurvedic principles and manuscripts alongside current dietary trends and unhealthy lifestyles, the project reimagines classical wisdom through a modern design framework, offering a healthier snacking alternative aligned with todays lifestyle.
Roanga o te Kaupapa: The project started in April 2025 in Jaipur and finished in June 2025 in Jaipur.
Rerenga Mahi: The outer box opens smoothly to reveal neatly packed inner pouches, making the experience clean and intuitive. Each pouch contains two cookies, ensuring portion control and freshness. The inner pack is easy to tear, keeping the cookies crisp. Clear product naming and ingredient highlights guide the user instantly. The design flows from outer pack to inner pouch, creating a satisfying, hygienic, and premium unboxing experience that performs better in daily use and storage.