Peke ki te ihirangi
Chuehfeng Hami Melon Wine Te whakakākahu waipiro nā Yisong Hu

Ko te hoahoa Chuehfeng Hami Melon Wine Te whakakākahu waipiro nā Yisong Hu he kaitoa whakahirahira o te 2026 A' Design Award Koura i te Wāhanga Whakataetae Hoahoa Takai.


KouraTakai· 2026

Chuehfeng Hami Melon Wine Te whakakākahu waipiro

nā Yisong Hu

Kiritaki: Shijiazhuang Xianxing Brand Design Co., Ltd.

Kaitoa o te A' Design Award Koura i te Wāhanga Takai

4,626,629

Ngā Tae

Te Hoahoa

Mō Chuehfeng Hami Melon Wine Te whakakākahu waipiro

Ko te whakakākahu o te waipiro merengi Hami a Chuehfeng e whakakotahi ana i te ahurea ā-rohe o te tāone o Hami i te Rohe Motuhake o Xinjiang Uygur me te tino aronga ki te uara o te hua, e whakaatu ana i te taonga tuku iho o te Huarahi Hiraka. Ka hurihia e ia te mea motuhake ā-rohe hei Waipiro Rohe hei tohu mō te ahurea o te Huarahi Hiraka, mā te whakamahi i ngā rawa aroha taiao me tētahi taupoki pounamu auaha ka noho hoki hei pupuri kakara. Ka whakakotahihia e te hangarau tapanga atamai te tikanga tuku iho me te auahatanga hou, e tuku ana i tētahi hoahoa whakakākahu kounga teitei, mahi maha.

Te Whakamihi

Mō te A' Design Award Koura

Ko Chuehfeng Hami Melon Wine Te whakakākahu waipiro te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Chuehfeng Hami Melon Wine Te whakakākahu waipiro he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Chuehfeng Hami Melon Wine Te whakakākahu waipiro i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake
It transforms the local specialty into a "Frontier Wine" symbolizing Silk Road culture, using eco-friendly materials and an innovative bottle cap that doubles as an incense holder. Smart labeling technology merges tradition with modern innovation, delivering a high-quality, multifunctional packaging design.
Inenga & Pēketanga
170 mm x 170 mm x 50 mm
RFID smart tags
Asymmetrical box design
Distinctive bottle cap
Tūtohu
CHUEHFENG Hami melon wine, Yisong Hu
Hangarau Whakanao
Embedded RFID smart tags, powered by advanced sensing technology, let users scan with their phone or device to access a dedicated product page with details like product ID, price, manufacturer, and origin. This helps users dive into the Silk Road history, cultural meaning of the packaging design, and the product’s story. Blending digital and interactive features boosts transparency, enhances user experience, and strengthens product interactivity.
Whakaaweawe
This packaging design draws inspiration from Silk Road culture and Hami City's regional characteristics. It features a unique opening mechanism with eco-friendly materials and a bottle cap that doubles as an incense holder. Smart RFID tags provide interactive user experiences and cultural insights. This innovative design blends tradition with technology, enhancing the cultural value of regional products while promoting sustainability and user engagement.
Roanga o te Kaupapa
The distinctive bottle cap design gives the bottle a striking identity and memorability, drawing inspiration from the ceremonial crown worn by emperors in China’s Han Dynasty. It incorporates a “scroll” element, vividly capturing the cultural imagery of the Silk Road. Once opened, the cap can be repurposed as an incense holder, seamlessly blending into various home settings while combining aesthetics with functionality.
Rerenga Mahi
The unique asymmetrical box design, paired with a mechanism that slowly raises the wine bottle, breaks from traditional packaging with distinctive, highly recognizable style. The unboxing process feels ceremonial and surprising, creating a visually striking impression and enhancing the user’s emotional experience. The slow-rising mechanism minimizes impact during opening, reducing the risk of damage. As the box opens, the outer white casing, resembling the rising sun over the Tianshan Mountains, complements the bottle’s design, evoking the imagery of a desert sunset, seamlessly blending packaging with regional culture.
Whakamana Whakaahua
Image #1: Yisong Hu
Image #2: Yisong Hu
Image #3: Yisong Hu
Image #4: Yisong Hu
Image #5: Yisong Hu

Kaitautoko

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