Si Shengsheng Huinga Koha Autō nā Peng Gao, Mian Wu and Yixuan Wu

Ko te hoahoa Si Shengsheng Huinga Koha Autō nā Peng Gao, Mian Wu and Yixuan Wu he kaitoa whakahirahira o te 2026 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Taonga Koha.

RinoTaonga Koha· 2026

Si Shengsheng Huinga Koha Autō

nā Peng Gao, Mian Wu and Yixuan Wu

Kiritaki: The China Media Group Spring Festival Gala

Kaitoa o te A' Design Award Rino i te Wāhanga Taonga Koha

4,693

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #174634

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Si Shengsheng Huinga Koha Autō

He huinga koha autō a Si Shengsheng i hangaia mō te Hakari Kōanga o Haina me te Tau o te Nākahi. E whā ngā pirita whakamātao kei roto i te huinga, ā, kei ia pirita tōna ake manaakitanga motuhake, pēnei i te harikoa, te whai rawa me te koa o te kai reka. I roto i te ahurea Hainamana, ko te nākahi te tohu o te whakahoutanga me te haere tonutanga mā ōna huringa māori o te moe hōtoke me te whakaheke kiri. Ka whakakotahi te hoahoa i te nākahi me te ruyi, he tohu tuku iho o te waimarie, kia huri ai tētahi kararehe e wehingia ana hei mauri hoa aroha. Ka taea te whakapiri i ngā pirita ki tētahi mata autō, ā, ka taea hoki te whakariterite noa.

Te Whakamihi

Mō te A' Design Award Rino

Ko Si Shengsheng Huinga Koha Autō te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Si Shengsheng Huinga Koha Autō he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Si Shengsheng Huinga Koha Autō mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The Refrigerator Sticker Gift Set features four charming versions of Si Shengsheng, the mascot of the China Central Television Station's 2025 Spring Festival Gala, celebrating the Year of the Snake. Inspired by the traditional Chinese ruyi, a ceremonial object symbolizing good fortune, the main character has been reimagined as a lively little turquoise snake. This set includes four distinct designs, each representing a joyful blessing: happiness, wealth, and the cheerful spirit of foodie.
Inenga & Pēketanga: 250*250*30
Tūtohu: Refrigerator Sticker Gift Set，Chinese Spring Festival，Mascot Snake
Hangarau Whakanao: CNC,Stamping manufacturing, Epoxy resin coating
Wero Hoahoa: The snake is often perceived as a fearsome creature, making it a challenge to transform it into a culturally rich and auspicious New Year gift. By merging the snake with the form of the ruyi, we created a theme of "Auspiciousness and Endless Vitality." The head design incorporates elements from the earliest known ruyi artefact, a Tang dynasty gilt ruyi, with its cloud-shaped tip reinterpreted as the head contour and spiral facial ornament. Additional features such as the brows, eyes, and nose were inspired by the bronze snake from the renowned Sanxingdui site. Each design detail is grounded in archaeological evidence and reimagined through contemporary visual language, with a playful and endearing transformation of form.
Rangahau: This design draws on desktop research and artefact studies. We explored serpent worship in Chinese tradition and analysed snake-related artefacts and the evolution of the ruyi motif. The Sanxingdui bronze serpent and the Famen Temple ruyi were chosen as key references. Field research at the Palace Museum informed our understanding of ruyi ornamentation and craftsmanship, which were then translated into decorative elements for the snake’s body in the design.
Whakaaweawe: The core of this design lies in transforming the traditionally unwelcomed image of the snake into a festival mascot and a New Year gift. In Chinese culture, the snake, due to its natural cycles of hibernation and shedding, symbolises renewal and the continuity of life. Drawing inspiration from ritual objects associated with traditional serpent worship, the design merges the form of the snake with that of the ruyi, creating a mascot and gift set.
Roanga o te Kaupapa: The project began in Zhuhai in September 2024 and was completed in Beijing in January 2025. It was subsequently exhibited and sold in Beijing, Shanghai, and 35 other cities across China, and was also presented as a gift to the United Nations Headquarters in New York and Tokyo University.
Rerenga Mahi: The Refrigerator Sticker Gift Set is designed primarily as a New Year gift. The recipient opens the package and peels the backing off each sticker. The stickers are then applied to any magnetic surface, such as a refrigerator door, iron door, or a dedicated magnetic display wall. The four designs can be arranged freely in any combination according to personal preference. Compact yet culturally meaningful, the set functions not only as a decorative item but also as a collectible object, offering the recipient a versatile and lasting way to celebrate the festive season.
Ngā Mema o te Rōpū: Design director: Peng Gao
Main designer: Mian Wu
Main designer: Yixuan Wu
Product designer: Shuai Gong
Design assistant: Hejia Chen
Design assistant: Zihong Zhao
Design assistant: Yiting Chen
Design manager:Xu liang
Whakamana Whakaahua: #1: Photographer Evan, Variations, 2025
#2: Photographer Evan, Variations, 2025
#3: Photographer Evan, Variations, 2025
#4: Photographer Evan, Variations, 2025