Fountain Of Fortune Kōpaki Tau Hou nā Tingwei Chang - Bank Sinopac

Ko te hoahoa Fountain Of Fortune Kōpaki Tau Hou nā Tingwei Chang - Bank Sinopac he kaitoa whakahirahira o te 2026 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Takai.

RinoTakai· 2026

Fountain Of Fortune Kōpaki Tau Hou

nā Tingwei Chang - Bank Sinopac

Kiritaki: Bank SinoPac

Kaitoa o te A' Design Award Rino i te Wāhanga Takai

6,655

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #174319

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Fountain Of Fortune Kōpaki Tau Hou

Ko tēnei huinga koha he kōpaki whakaahua kei roto e rua ngā kēna Wai Whairawa me tētahi kōpaki whero pūkoro pāhekoheko. Ka whakamāoritia anōtia e te hoahoa ngā tikanga tuku koha o mua mā te kōrero ā-whakaahua, ngā tohu ā-tikanga, me te whai pānga matihiko whakauru. Mā te whakakotahi i ngā whakaahua Tau Hou tawhito me ngā āhuatanga pāhekoheko o ēnei rā, ka whakaatuhia e te kaupapa ngā wāhanga tinana me te matihiko i roto i tētahi wheako hari kotahi. Ko te whakaurunga o ngā tohu tuku iho me te pāhekoheko matihiko he tohu i tētahi huarahi e hono ana i ngā tikanga ā-ahurea kua whakapūmautia ki ngā tikanga whakawhitiwhiti kōrero o ēnei rā.

Te Whakamihi

Mō te A' Design Award Rino

Ko Fountain Of Fortune Kōpaki Tau Hou te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Fountain Of Fortune Kōpaki Tau Hou he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Fountain Of Fortune Kōpaki Tau Hou mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: This gift set features a picture-book-inspired package, twin cans of Prosperity Water, and an interactive mobile red envelope. It reimagines traditional gifting as a multisensory experience, blending storytelling, symbolic design, and digital engagement for modern audiences.
Inenga & Pēketanga: Box Size: 210mm x 150mm x 80mm

Material: 1200gsm cardboard with specialty red paper and foil details

Print: CMYK + gold foil + spot UV

Inner: 2 x 330ml aluminum cans (custom wrap)

Add-ons: QR code activation, integrated storytelling lid print
Tūtohu: Lunar New Year, Gift Box, Prosperity Water, Red Envelope, Digital Ritual, DAWHO, Snake Year, Cultural Packaging, Fortune, Gold Snake
Hangarau Whakanao: The packaging utilizes rigid cardboard wrapped in soft-touch red matte paper with precision foil stamping and spot UV finishing. The interior is lined with gold foil for enhanced visual impact. The twin beverage cans are made of aluminum and feature full-body printing for maximum brand visibility.
Wero Hoahoa: A primary challenge was achieving harmony between physical tactility and digital engagement. The team needed to align symbolic elements, such as snakes, gold, water, and the color red, with DAWHO's minimalist visual identity. The packaging had to serve both as a culturally resonant ceremonial object and as a seamless gateway to the mobile interaction experience.
Rangahau: This project explores how modern banking can merge with traditional gifting customs. Based on research into Taiwanese Lunar New Year practices and the symbolism of red envelopes, the design creates a hybrid experience that connects analog rituals with digital interaction, maintaining emotional value while embracing technology.
Whakaaweawe: Inspired by Chinese folklore about golden snakes bringing wealth and the custom of drinking fortune water for prosperity, this design reinterprets traditional beliefs through a contemporary perspective. The illustration of the Fountain of Fortune and the integration of a digital red envelope experience present ancient cultural elements in an accessible, playful, and meaningful format for modern audiences.
Roanga o te Kaupapa: Design Period: July 2024-October 2024

Production and Launch: November 2024

Location: Taipei, Taiwan
Rerenga Mahi: Upon opening the box, users find two cans of "Prosperity Water," representing good fortune. The experience continues digitally through DAWHO’s mobile app, where users send New Year blessings via a red envelope event. Although the product lacks embedded technology, it is central to the brand’s holiday campaign.
Ngā Mema o te Rōpū: Creative Director: DAWHO Marketing Team
TeamCopywriting and Ritual Concept: Bank SinoPac
Whakamana Whakaahua: All images by Bank SinoPac.