Ko te hoahoa Arch Avery Tuakiri Waitohu nā Dip Mad Creative Studio he kaitoa whakahirahira o te 2026 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.
ParahiWhakairoiro· 2026
Arch Avery Tuakiri Waitohu
Kiritaki: Arch Avery
Kaitoa o te A' Design Award Parahi i te Wāhanga Whakairoiro
Kaitoa Tohu Manatokohia
Manatokohia te Tūnga Tohu mō #173643Te Hoahoa
Mō Arch Avery Tuakiri Waitohu
He tuakiri waitohu a Arch Avery i hangaia mō tētahi waitohu taputapu tiaki kiri. Ka whakakotahi te moko i te momotuhi mātotoru me te serif tītaha, ā, kua āhuahia ngā puka A e rua kia rite te koi ki ngā mata ngira. Ko te karaka te tae matua hei whakaatu i te huarahi kakama ki te tiaki kiri. Ka whakamahia te tuakiri ki te pouaka pepa takai me te whakakiko ake me te whakakiko iho. He wāhanga anō o te hoahoa ko te pupuri konganuku aramona āhua tapatoru, i whaowhaotia ki te hangarau CNC. Mā te pupuri e tū tika ai te taputapu tango puru pango konutītanga, ā, ka tiakina hoki tōna mata ngira 0.2mm.
Te Whakamihi
Mō te A' Design Award Parahi
Ko Arch Avery Tuakiri Waitohu te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Arch Avery Tuakiri Waitohu he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Arch Avery Tuakiri Waitohu i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.
I Muri i te Hoahoa
Kete Pāpāho
Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.
- Āhuatanga Motuhake
- The brand identity for Arch Avery focuses on the precision and effectiveness of using the right skincare tool. The bold typography and slant serif blend allows the logo to adapt across a wide range of products while expressing the brand’s professional premium aesthetic. Orange enhances the brand’s enthusiasm in promoting proactive skincare. A metal stand is also designed to hold and protect the Blackhead Remover's extra fine needle tip with a unique curve that perfectly adapts to face contours.
- Inenga & Pēketanga
- Paper Box Packaging: 62mm (D) x 203mm (L) x 55mm (H)
Techniques involved: Embossing / Debossing
Titanium Blackhead Needle: 9mm (D) x 3mm (H) x 115mm (L)
Exclusively crafted super fine tip, all in titanium
Aluminium Alloy Holder: 40mm (D) x 46mm (L) x 60mm (H)
Each carefully crafted with CNC technology, with Arch Avery's logo sculpted on the surface - Tūtohu
- skincare, branding, typography, photography, identity, design, packaging
- Hangarau Whakanao
- A triangular holder with a plastic liner is created to fully protect the 0.2mm needle tip of the Triple A Blackhead Remover. Each sculpted with CNC technology, the aluminium alloy holder is weighty enough to uphold the titanium crafted Triple A vertically from humid environments.
- Wero Hoahoa
- Similar products are available at cheaper prices with variable qualities. The client and the Dip Mad team had gone through countless discussions about how to make the product stand out in the market, and came up with the solution of elevating the brand's tier to premium skincare. Dip Mad contributed the idea of adding the aluminium holder to make the product complete with practical functions, and was in charge of the production of the holder, as well as the packaging of the boxset.
- Rangahau
- Before diving into the creative process, Dip Mad conducted a thorough research on similar products available in the market. The team found that Triple A is one that stands out and should be branded with a more high end tier. Throughout the whole process Dip Mad carried out 5 consultation meetings with the client, and both came up with a satisfactory conclusion of what we see as the outcomes. We expect Triple A would burst out as a bestseller among similar products even with a higher pricing, online and offline.
- Whakaaweawe
- Arch Avery’s logo draws inspiration from the brand’s debut Tripe A Fine-grade Blackhead Remover. Focusing on the product’s preciseness and performance, the two A alphabets are created to look as sharp as needle tips. The use of the logo under most situations should come with a black and white background of models using the product cheerfully and vibrantly, emphasising on the collective energy of aesthetics, advance and assurance, adding up to Triple A.
- Roanga o te Kaupapa
- The project began in November 2024 and the creative process went on for 5 months. Dip Mad was also in charge of the brand's official website design, which started from January 2025 and was completed in May 2025. At the moment of this submission, the client is in the process of filing a patent for Triple A.
- Rerenga Mahi
- The Arch Avery visual identity elevates the brand to another level. While a blackhead remover is commonly seen in every household, one crafted with titanium and comes with a luxurious holder is rare in the market. It is Arch Avery and Dip Mad's common philosophy to bring proactive skincare and great design into every individual's life routine.
- Pātene
- Patent Filing in Progress
- Ngā Mema o te Rōpū
- Dip Mad (Branding Strategy)
Arch Avery (Client) - Whakamana Whakaahua
- Photography/ Cinematography: LeoLiu Photography
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