Zhen Yuan Zeng Te Tāpiritanga o te Baijiu nā Wen Liu

Ko te hoahoa Zhen Yuan Zeng Te Tāpiritanga o te Baijiu nā Wen Liu he kaitoa whakahirahira o te 2026 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2026

Zhen Yuan Zeng Te Tāpiritanga o te Baijiu

nā Wen Liu

Kiritaki: Shenzhen Oracle Creative Design Co.,Ltd.

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #173079

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Zhen Yuan Zeng Te Tāpiritanga o te Baijiu

Ko Zhen Yuan Zeng he hoahoa tāpiri mō tētahi baijiu kua whakapakekehia, he waipiro tuku iho nō Haina. He uku te pounamu, ā, kua hangaia hei momo hou o te ipu waipiro tuku iho. Mā ngā mata āhuahanga tino tika e whakamahine ana te āhua tawhito, e whakaiti ana hoki i tōna taumaha ā-kanohi. Ko te pōtae tāwhaowhao e tohu ana i te pakeke pōturi o te waipiro i roto i te ipu. Kua takaia te pounamu ki te pepa sulphate, e whakangāwari ana i te āhua o waho, e huna ana hoki i tētahi wāhanga o te hanga. Ka tīhorea te pepa e te kaihoko, nō reira ka whakaaturia te pounamu i ia wāhanga, i ia wāhanga. Ko te rahi o te tāpiritanga he 85 mā te 85 mā te 165 mitamano.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Zhen Yuan Zeng Te Tāpiritanga o te Baijiu te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Zhen Yuan Zeng Te Tāpiritanga o te Baijiu he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Zhen Yuan Zeng Te Tāpiritanga o te Baijiu he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: With a legacy spanning over five centuries, this product stands as a benchmark for aged baijiu. Its bottle design is deeply rooted in the ancient form of the traditional liquor jar, yet reimagined for the contemporary era—refining the classic through modern design language to achieve a living heritage that connects historical symbolism with contemporary artistry.
Inenga & Pēketanga: 85mm*85mm*H165mm
Tūtohu: Premium Baijiu, Cultural Tracing
Hangarau Whakanao: The bottle is made of ceramic and wrapped in sulphate paper on the outside.
Wero Hoahoa: The key challenge of this project lay in visually communicating the concept of aged liquor in an immediately understandable way for consumers. This was ultimately resolved by adopting the conceptual framework of the traditional liquor jar.
Rangahau: Through on-site research, we collected a detailed market report from over 300 consumers and key distributors.
Whakaaweawe: The bottle design reinterprets the traditional liquor jar through a contemporary lens. Its precise geometric facets refine the original form, alleviating its visual weight and imparting a modern structure. The rippled cap symbolizes the dynamic aging process of the liquor within the jar, while the tracing paper wrapping the body creates subtle visual softness—striking a balance between concealment and revelation to evoke a sense of discovery and immersive appeal.
Roanga o te Kaupapa: August 2024, Shenzhen, China
Rerenga Mahi: The bottle's surface is covered with sulphate paper, allowing consumers to gradually unveil the mystery of the aged spirit as they peel away the packaging.
Ngā Mema o te Rōpū: Creative Direction: Wen Liu
Design Execution: Yuan Jin