Ruyi Dim Dong Tuakiri Waitohu mō te Toa Parāoa nā Hong Jia Min

Ko te hoahoa Ruyi Dim Dong Tuakiri Waitohu mō te Toa Parāoa nā Hong Jia Min he kaitoa whakahirahira o te 2025 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

RinoWhakairoiro· 2025

Ruyi Dim Dong Tuakiri Waitohu mō te Toa Parāoa

nā Hong Jia Min

Kiritaki: Jijia Brand Creative Studio

Kaitoa o te A' Design Award Rino i te Wāhanga Whakairoiro

10,066

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #172952

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Ruyi Dim Dong Tuakiri Waitohu mō te Toa Parāoa

Ko Ruyi Dim Dong he tuakiri waitohu mō tētahi toa parāoa. Ko te hoahoa e hono ana i ngā tikanga tunu parakuihi tawhito ki te hanga taro o Ūropi. Ko te waitohu (logo) e ahu mai ana i ngā tohu Rāwhiti e rua, arā ko te pukapuka nawe e wherahia ana me te pouaka koha kua parahia i tētahi wāhi. Ko te rārangi matau o te tohu Ru ka huri hei pukapuka hiraka, hei tohu mō te taonga tuku iho. Ko te tohu Yi ka ngaro tōna pito taha maui, ka toe ko te wāhanga Li, e rite ana ki te pouaka koha e whakaorahia ana. Ka kitea he tohu ngira paina i runga i ngā hiri me ngā whitiki puku, kua tāia ki runga i ngā rauemi toitū. Ko ngā pouaka koha e whakaatu ana i ngā parakuihi hei taonga maharatanga ahurea mō te tāone.

Te Whakamihi

Mō te A' Design Award Rino

Ko Ruyi Dim Dong Tuakiri Waitohu mō te Toa Parāoa te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Ruyi Dim Dong Tuakiri Waitohu mō te Toa Parāoa he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Ruyi Dim Dong Tuakiri Waitohu mō te Toa Parāoa mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: East West Alchemy Revive ancient pastry techniques alongside European bread artistry, bridging tradition and modernity through taste.Gifts with Soul Through culinary craftsmanship, design curated gift boxes blending Eastern aesthetics with functionality, transforming pastries into edible ambassadors of a city cultural essence.
Inenga & Pēketanga: Inspired by the brand slogan Pines need not envy peach blossoms, the primary visual system captures the layered texture of pine needles, rendered on sustainable materials to evoke an Eastern aesthetic of timeless elegance. This transforms routine purchases into lightweight cultural encounters. The pine motif extends across seals and belly bands, symbolizing the product enduring quality steadfast as ancient pines.
Tūtohu: Health, Creativity, Baking, Chinese, Oriental
Hangarau Whakanao: The visual system distills six operational pillars into essential graphic forms Brand Philosophy, Target Audience, Usage Scenarios, Daily Freshness, Clean Ingredients, Cultural Remix, Through rigorous formal reduction, each business imperative becomes an actionable design syntax.
Wero Hoahoa: The project requires the seamless integration of multiple elements to simultaneously communicate the brand core identity, embody Oriental aesthetics, and ensure versatile application across diverse scenarios.
Rangahau: Committed to conveying brand essence with minimalist clarity, unlocking expansive possibilities while ensuring sustainable brand evolution.
Whakaaweawe: The design draws from dual Eastern motifs the unfurling scroll and the partially opened gift. The scroll embodies the enduring legacy of tea and dim sum culture, while the half revealed gift box captures the delightful moment of unwrapping a souvenir.The character Ru transforms into scroll like silk ribbons, symbolizing heritage; Yi is deliberately halved, leaving only its right component Li as an unboxed surprise reflecting the subtle grace of Eastern aesthetics.
Roanga o te Kaupapa: Designed in September 2023 for Nanning, Guangxi, China
Rerenga Mahi: Anchored in Ming style typography, the right stroke of the character Ru is reimagined as an unfurling scroll its silk like curves converging into a gracefully tapered form, embodying the enduring legacy of tea house culture. The left radical of Yi is intentionally concealed, allowing its right component Li to emerge like a half revealed gift box, subtly evoking the ceremonial unveiling of Eastern refinement.
Pātene: Copyrights belong to Hong Jia Min, 2023.
Ngā Mema o te Rōpū: Hong Jia Min
Whakamana Whakaahua: Hong Jia Min