Peke ki te ihirangi
Ghaffari Tūru Whakaaturanga nā Mohammad Hakiminia

Ko te hoahoa Ghaffari Tūru Whakaaturanga nā Mohammad Hakiminia he kaitoa whakahirahira o te 2025 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Waihanga Whakaaturanga Hokohoko, Roto me te Whakaaturanga.


HiriwaWhakaaturanga Hokohoko· 2025

Ghaffari Tūru Whakaaturanga

nā Mohammad Hakiminia

Kiritaki: Ghaffari Chemical Industries Corp.

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Whakaaturanga Hokohoko

20,535

Ngā Tae

Te Hoahoa

Mō Ghaffari Tūru Whakaaturanga

He tūru whakaaturanga a Ghaffari i hoahoatia mō tētahi kamupene ahumahi matū. E 400 mita pūrua te horahanga o te tūru i te Wharenui 6 o te Pokapū Whakaaturanga o Tehran ki te Ao. Kua whakanohoia tētahi pakitara pouaka whakaata nui ki te tuaka matua o te wāhi, e whakaatu ana i ngā momo ihirangi waitohu. Kua whakahōkiatia te mata ki roto, ā, mā tēnei ka whakahoungia te rohenga i waenga i te tūru me te arawhata tūmatanui, ka hangaia hoki tētahi wāhi whakawhitinga rite ki te atamira. Ko te toenga o te tuaka hei tomokanga matua. Kei roto anō hoki i te tūru tētahi wāhi taiwhanga mō ngā whakaaturanga hua, tētahi wāhi uiui me tētahi wāhi tango whakaahua.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Ghaffari Tūru Whakaaturanga te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Ghaffari Tūru Whakaaturanga he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Ghaffari Tūru Whakaaturanga he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake
By recessing the TV wall, the boundary between the booth and the public corridor was redefined, creating a stage-like area that acted as a transitional space. This strategic move also ensured that the remaining portion of the primary axis functioned as the primary entrance to the booth.
Inenga & Pēketanga
The exhibition booth for Ghafari Chemical Industries was a 400-square-meter project located in Hall 6 of the Tehran International Exhibition Center
Tūtohu
Ghaffari, Exhibition, Design, Architecture
Hangarau Whakanao
The core idea of the project was to place a large TV wall along the primary axis of the site. This screen serves as a dynamic visual element for presenting the brand’s diverse content.
Wero Hoahoa
The main design challenge is how to create a space that not only meets the functional requirements of an exhibition booth but also incorporates the spatial qualities of an inviting environment for two distinct audience groups—sometimes with conflicting needs—within a unified and cohesive design
Rangahau
• A studio-like space for product testing and new product demonstrations
• An area for interviews
• A designated spot for photo opportunities and brand engagement
Whakaaweawe
The primary design challenge was to create a space that could simultaneously attract general visitors and high-profile clients.
Roanga o te Kaupapa
The project started in January 2025 in Tehran and finished in January 2025 in Tehran, and was exhibited in Tehran International Exhibition in January 2025.
Rerenga Mahi
On its sixtieth anniversary, Ghafari chemical industries underwent a significant transformation, including rebranding, revamping its visual identity and packaging, and launching new products, all of which needed to be highlighted at the exhibition.
Pātene
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Whakamana Whakaahua
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Kaitautoko

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