Su Jiu Dong Po Kaupapa Matua: Te Takai Waipiro nā Liandong Zhang and Xueqian Zhang

Ko te hoahoa Su Jiu Dong Po Kaupapa Matua: Te Takai Waipiro nā Liandong Zhang and Xueqian Zhang he kaitoa whakahirahira o te 2025 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.

ParahiTakai· 2025

Su Jiu Dong Po Kaupapa Matua: Te Takai Waipiro

nā Liandong Zhang and Xueqian Zhang

Kiritaki: Jiangsu Shuanggou Distillery Co., Ltd

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

13,521

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #170849

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Su Jiu Dong Po Kaupapa Matua: Te Takai Waipiro

Kōrero Pukapuka: Ko Su Jiu Dong Po he huinga o ngā ipu waipiro e whā, i whakaarohia mai i ngā rotarota me te oranga o te kaitito rotarota a Su Shi. Ko ia ipu e tohu ana i tētahi wāhanga o te oranga o te kaitito, mai i tētahi taiohitanga hihiko ki tētahi wā roa ake e noho wātea ana te wairua. Ka hangaia ngā ipu mai i tētahi rauemi karaehe-karaitini mā, ā, ka whai i te āhua meiping o te ipu puru here e rite ana ki te tāhūhū, he māngai kuiti me tētahi tinana kī tonu e whakamaharatia ai ngā oko one o te whare kīngi o Song. Kua whaowhiaina te mata o waho ki te whakairo hopuni, ā, ka nekeneke te ānuku mai i te kōhukihuki ki te māmā ki te tohu i te rere o tētahi awa. Kua hurihia ngā whakaahua rotarota hei wheako ātaahua, hei wheako pā hoki.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Su Jiu Dong Po Kaupapa Matua: Te Takai Waipiro te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Su Jiu Dong Po Kaupapa Matua: Te Takai Waipiro he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Su Jiu Dong Po Kaupapa Matua: Te Takai Waipiro i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Taking Su Shi's poems as the connection, combining his life experiences allows users to appreciate the spirit of Dongpo and the literary ambiance while savoring the liquor. The imagery depicted on the bottle resonates closely with the poem, utilizing a blend of ink and modern techniques. This transformation of poetic imagery into visual language creates an immersive experience that distinguishes it from products that merely symbolize references to traditional culture.
Inenga & Pēketanga: 300mmX120mmX420mm
Tūtohu: The great river runs east, Su Shi's poetic rhythm, Song dynasty porcelain aesthetics, Inner painted landscapes, Red cliff imagery, Joint cultural creations, Poetry and liquor
Hangarau Whakanao: The material is a glass-crystalline white substance, and the four bottles share a cohesive design inspired by the streamlined meiping plum vase style. Each bottle features a slightly narrowed mouth and a full belly, evoking the aesthetics of Song dynasty porcelain, characterized by a in a subtle way. The outer surface of the bottles is intricately carved in relief, with the texture transitioning from detailed to sparse, simulating the dynamic flow of a river, from calm to rushing, and providing a distinctive tactile experience.
Wero Hoahoa: By reviewing a large amount of literature, we extracted the classic poems of the historical poet Su Shi and the four stages of his life to establish a correlation. The portrayal of Su Shi's image had been criticized as review of the illustrations and texts to rectify the details of his attire, such as the straw raincoat and clothing style. Additionally, the depth of the embossing on the liquor bottle needed to adhere to food safety standards, prompting the design team to adjust the slope of the wavy pattern to mitigate compliance risks.
Rangahau: Focusing on cultural transformation and craft innovation, this project centers on the poetry of Su Shi and theatrical elements. It has designed a series of mass-produced cultural liquor bottles inspired by Su Shi's works, achieving a harmonious blend of cultural narration, craft innovation, and user experience. After an in-depth study of Su Shi's poems, biographies, and the aesthetic literature of the Song dynasty, the designer distilled key imagery, such as the Red Cliff, the river waves, and the scrolls, and took charge of the image composition and bottle modeling. The four bottles effectively transform the essence of the poems into translucent representations.
Whakaaweawe: Inspired by the artistic interpretation of Su Shi's heroic life in the theatrical production of the same name, this product features four bottles, each representing a distinct stage of Su Shi's life from an exuberant youth to free spirited twilight. Through a harmonious blend of poetry, painting, and craftsmanship, the spirit of Dongpo is condensed both within and outside the bottle. This innovative interpretation merges traditional culture with a contemporary understanding of the spirit of literature and brewing.
Roanga o te Kaupapa: 2024.5-2025.1 Nanjing, Jiangsu province
Rerenga Mahi: By reconstructing the spirit of Su Shi through a contemporary art style, the design team merges the narrative of drama with the static beauty of a liquor container, creating a product that offers a “sense of theater that can be both observed and touched,” thereby appealing to cultural consumers. The overall design of the bottle incorporates elements of poetry, ink painting, and relief craftsmanship, allowing customers to experience the dynamic interplay of “liquor activating poetry and painting” through its translucent imagery as they savor the liquor. This approach facilitates a multi-dimensional experience of “ tasting the liquor, enjoying the poetry, appreciating the paintings, and gaining a deeper understanding of the context.”
Ngā Mema o te Rōpū: Liandong Zhang
Xueqian Zhang
Ru Li
Jiawei He
Whakamana Whakaahua: Jiangsu Shuanggou Distillery Co., Ltd