Jo Whare Kāwhe me te Toa Kai nā A4DH Branding Services

Ko te hoahoa Jo Whare Kāwhe me te Toa Kai nā A4DH Branding Services he kaitoa whakahirahira o te 2025 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

ParahiWhakairoiro· 2025

Jo Whare Kāwhe me te Toa Kai

nā A4DH Branding Services

Kiritaki: A4 Design House

Kaitoa o te A' Design Award Parahi i te Wāhanga Whakairoiro

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #169504

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Jo Whare Kāwhe me te Toa Kai

Ko Jo, e whakahouhia anō ana te kai rangatira hei whakanui i te reka, te hononga, me ngā wā tohatoha. I hoahoatia te tuakiri waitohu kia aro ki te hunga whānui, mai i ngā tamariki ki ngā tūpuna, me te pupuri tonu i te pono me te teitei. E aro ana ki te kanorau reka me te hononga ā-kare-ā-roto, ka whakauru te tuakiri ā-tirohanga i tētahi āhua ōnaianei. Ko te papakupu tae kākāriki hei tohu i te taiao, te tipu, me te toitūtanga. Ko ngā hoahoa whakaahua i whakamanakohia e ngā āhuatanga kai me te kai tahi e whakapai ake ana i te kōrero pūrākau, ā, ko te momo tohu ōnaianei e whakataurite ana i te māmā me te tūhuratanga. Ko te otinga he wheako pūmau puta noa i ngā tūnga pā.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Jo Whare Kāwhe me te Toa Kai te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Jo Whare Kāwhe me te Toa Kai he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Jo Whare Kāwhe me te Toa Kai i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: We developed a dynamic visual identity that reflects the vibrant diversity of Jo offerings. The logotype, with its clean yet playful form, mirrors the balance between simplicity and adventure. For Jo, we chose green as the primary brand color, symbolizing both the natural essence of the brand and its commitment to growth and progress. Green evokes freshness and sustainability, aligning perfectly with Jo brand values and its focus on wholesome, quality food.
Inenga & Pēketanga: We implemented the designed visual identity across the restaurant packaging, ensuring that each package is crafted from suitable materials such as kraft paper, cardboard, or wax paper based on its function.
Tūtohu: rebranding, brand identity, identity design, logo redesign, visual language
Hangarau Whakanao: Our design approach focused on creating contrast within visual forms, combining organic shapes with structured design elements. This interplay of form and function helped us communicate a sense of balance, where natural inspiration meets modern execution.
The result is a fresh and inviting brand identity that not only reflects Jo values but also sets the tone for an engaging and memorable customer experience across all brand touch points.
Wero Hoahoa: The challenge was to craft a brand identity and spatial experience that resonated with a diverse audience; from children to grandparents, without sacrificing authenticity or sophistication. The core concept revolved around flavor diversity, freshness, and emotional connection, ensuring that every dish and every moment at Jo felt special.
Rangahau: Jo cafe and restaurant was one of the first brands that set out to redefine the experience of fine dining, creating a space where food is more than just nourishment. it is a celebration of taste, connection, and shared moments.
Whakaaweawe: The visual identity of Jo incorporates illustrative graphics inspired by key elements of the dining experience. We drew on forms and shapes from food ingredients, tableware, and restaurant objects to create a visual storytelling approach that enhances brand recognition. These elements contribute to building a cohesive and dynamic brand world, where every graphic element serves a purpose in conveying Jo narrative.
Roanga o te Kaupapa: The project started in Sep 2024 in Tehran and finished in Nov 2024 in Tehran, and was launched in Jan 2025.
Rerenga Mahi: A modern aesthetic was a priority throughout the design process. We ensured that all visual forms, from illustrations to graphic motifs, maintained a contemporary feel. This modernity extends into the brand typography as well. The type design features clean lines and thoughtful contrasts, adding depth and visual interest to the overall brand presentation.
Ngā Mema o te Rōpū: Creative Director: Mehdi Javadinasab

Design Director: Amir Asgharzadeh

Graphic Designers: Amir Asgharzadeh, Mohammad Rajabi, Sepideh Chamani, Matin Etedal

Design QC: Vida Valizadeh

Motion Designers: Pariya Tabrizi

Ui/Ux Designer: Fatemeh Abbasi

Project Manager: Zahra Hashemi

Account Director: Baha Khatambakhsh

Account Executive: Ghazal Babajani