Zoom Pukapuka Whakaaturanga nā Zoltan Berta

Ko te hoahoa Zoom Pukapuka Whakaaturanga nā Zoltan Berta he kaitoa whakahirahira o te 2025 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Tā me ngā Pāpāho Whakaputa.

HiriwaTā· 2025

Zoom Pukapuka Whakaaturanga

nā Zoltan Berta

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Tā

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Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Zoom Pukapuka Whakaaturanga

Ko te whakaaturanga Zoom (Museum of Ethnography, Budapest) e whai ana i tētahi huarahi rerekē ki te kohinga o te whare taonga. Ko te hanganga ihirangi e āhuahia ana e ngā nekehanga tirohanga e whakaatu ana i ngā taonga me ngā huinga taonga mai i ngā koki hōu. E ngana ana te pukapuka ki te whakauru i tēnei huarahi mā ngā rongoā whakairoiro me te here-tā pukapuka rerekē. Kei te tuarā o roto o te pukapuka tētahi tauira ahurei kua whakaputaina mō ia kape, he whakamāoritanga anō o ngā tohu ngatu e rongonui ana ki te toi ā-iwi o Hāngare. I hoahoaina te whakaaturanga e art1st Design Studio, ko te kaihoahoa matua ko Daniel Taraczky.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Zoom Pukapuka Whakaaturanga te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Zoom Pukapuka Whakaaturanga he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Zoom Pukapuka Whakaaturanga he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Both the exhibition and the book take an unconventional approach, offering a unique perspective on the museum’s collection. The content and visual structure are shaped by shifts in viewpoint, presenting objects and object masses from new angles through exciting and playful solutions. This approach of unrepeatability is reflected in the book’s inner spine, which features a uniquely generated pattern for each copy.
The exhibition designed by art1st Design Studio, lead designer Daniel Taraczky.
Inenga & Pēketanga: Dimensions: 225 x 225 mm
232 pages
Tūtohu: book, editorial, catalogue, exhibition, print, generative art, typography, graphic design
Hangarau Whakanao: Soft cover swiss binding, various inserts in the book block.
Cover: Pergraphica Colours 330g Imperial red
Book Block: Munken Lynx 130g,Glama Basic 110g,Pergraphica Infinite Black 120g
Whakaaweawe: Red is a dominant color in the Hungarian folk art, which also identifies the exhibition's design, similarly with the recurring square shape elements. This is why the book’s design wanted to resemble to an exciting red square. Opening the cover it reveals a stylised decoration on the spine which are the visual reinterpretation of the embroidered motifs typical to the Hungarian folk art. One of the features of the book is these patterns have been uniquely generated for each of the thousand copies.
Roanga o te Kaupapa: 2024 Budapest
Ngā Mema o te Rōpū: Catalogue Graphic designer: Zoltan Berta
Whakamana Whakaahua: Product photos: Zoltan Berta