Moutai Prince Te Tāwhi Pōtae Waipiro nā Chengdu Wanjiazu Technology Co., Ltd

Ko te hoahoa Moutai Prince Te Tāwhi Pōtae Waipiro nā Chengdu Wanjiazu Technology Co., Ltd he kaitoa whakahirahira o te 2025 A' Design Award Koura i te Wāhanga Whakataetae Hoahoa Takai.

KouraTakai· 2025

Moutai Prince Te Tāwhi Pōtae Waipiro

nā Chengdu Wanjiazu Technology Co., Ltd

Kiritaki: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.

Kaitoa o te A' Design Award Koura i te Wāhanga Takai

192,019

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #169050

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Moutai Prince Te Tāwhi Pōtae Waipiro

He hoahoa tāwhi a Moutai Prince mō tētahi pōtae 500 mL o ngā waipiro Hainamana. Ka ahu mai te āhua kōpiko o te pūtake o te pōtae i te kōpaki purapura hāme, ā, ko te taumata o runga e whakatauira ana i te puāwaitanga o te pua hāme. Ko te taupoki āhua T e whakakotahi ana i ngā tauira rau pua hāme me tētahi whakaahua o ngā kāreni e rima. He mea hanga te taupoki ki te whakakiko konganuku, e hanga ana i tētahi kiko ahu-toru taipitopito. Kua whakaotia te pūtake ki tētahi kiko wīwī e hāneanea ana ki te pupuri. Ka whakamahi te hoahoa tae i tētahi tae rānoa huatau me ngā tae parahi me te kōura whakakōura. He tapanga hōnihi kei runga i te papamuri waiporoporo witiria, e taiapatia ana e ngā tauira puku witi kōura.

Te Whakamihi

Mō te A' Design Award Koura

Ko Moutai Prince Te Tāwhi Pōtae Waipiro te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Moutai Prince Te Tāwhi Pōtae Waipiro he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Moutai Prince Te Tāwhi Pōtae Waipiro i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Moutai Prince Classic Moutai Flavor, launched by Kweichow Moutai Co.,Ltd., has earned widespread acclaim for its exceptional quality. To further strengthen the distinct identity and core competitive edge of the brand, its packaging has undergone a comprehensive revamp, encompassing color coordination, pattern design, and craftsmanship. This redesign not only enhances its visual appeal but also effectively communicates the cultural significance of the brand.
Inenga & Pēketanga: A bottle contains 500ml
Tūtohu: Packaging design, Delicate velvet texture, Metal embossing techniques, Symbolism of sesame blossoms, Integration of traditional cultural elements
Hangarau Whakanao: The bottle base is finished with a delicate velvet texture that conveys a luxurious and distinctive quality while enhancing comfort when held. The cap is meticulously crafted using metal embossing techniques, resulting in a detailed and richly layered texture that creates a vivid 3D visual effect. These fine details enhance the visual appeal and artistic charm of the product.
Wero Hoahoa: The core challenge was to enhance visual impact while ensuring a cohesive style through color coordination. To this end, the color scheme is dominated by an elegant sauce hue, complemented by bronze and gilded gold tones that add depth and richness to the visual layers. A diagonal label, set against a wisteria purple backdrop and framed by golden wheat ear patterns, adds a touch of refinement. Thoughtful color distribution and transition create visual harmony, resulting in a unified aesthetic.
Rangahau: This design goes beyond celebrating traditional aesthetics, further conveying the culture and values of the brand. With richly layered design elements, the packaging invites a profound dialogue with consumers, offering a superior sensory experience and a deep sense of cultural identity. It also amplifies the emotional value and sparks social interactions, fostering greater user satisfaction and loyalty. Every encounter with the product provides a joyful user experience full of heartfelt wishes.
Whakaaweawe: A Chinese saying describes a sesame stalk blooming notch by notch, rising ever higher, as a symbol of career and life progress. Inspired by this, the bottle base emulates the natural beauty of a sesame pod with its sleek, naturally curved form. The top mimics a blooming sesame flower, symbolizing prosperity and flourishing. The T shaped cap combines sesame petal motifs with an illustration of five cranes, evoking a solid, refined feel while adding both cultural and artistic values.
Roanga o te Kaupapa: The design and development of this packaging started in Chengdu, Sichuan Province, in March 2024. It was then introduced to the Chinese market in December 2024.
Rerenga Mahi: By integrating rich traditional cultural elements, each sip of the premium liquor allows users to deeply experience the essence of profound Chinese heritage, fostering their cultural confidence and identity. The meaningful symbols and blessings on the packaging transcend mere decorations, serving as a bridge that connects the brand with consumers and evokes emotional resonance.
Ngā Mema o te Rōpū: General Manager and Design Director: Jingan Jia